Their new campaign, starring Arjun Kapoor, hilariously captures the cringeworthy reality of being surrounded by “trigger sounds” at the gym.
Mumbai: This Valentine’s Day, boAt and FK Minutes are turning up the volume on self-love and turning down the cringe factor. Forget the flowers and chocolates – this year, it’s all about peace, quiet, and reclaiming your sanity with the boAt Rockerz 551 ANC Pro.
Valentine’s Day can be a minefield for those embracing their singlehood. Everywhere you turn, there’s a reminder of what you’re not doing. But boAt and FK Minutes are here to offer a hilarious and relatable escape route. The campaign features the bachelor Arjun Kapoor as he bravely (and hilariously) navigates the treacherous terrain of his gym on Valentine’s Day.
This campaign flips the traditional Valentine’s Day narrative by celebrating those who are embracing their singlehood. By blending humor and relatability, it highlights how boAt’s Active Noise Cancellation technology, paired with FK Minutes’ quick delivery, offers the ultimate escape from emotional and external noise. In the campaign video Arjun is seen trying to workout, but the gym is a symphony of relationship triggers. Heavy breathing, couples whispering sweet nothings (loudly), heart-shaped balloons popping… it’s enough to make anyone scream. And Arjun? He’s this close.
But fear not, fellow singles! Arjun finds salvation in the boAt Rockerz 551 ANC Pro, his secret weapon against the Valentine’s Day blues. With superior Active Noise Cancellation, these headphones block out more than just external noise – they silence the emotional noise, the unwanted reminders, the cringe.
And the best part? Arjun doesn’t even have to leave his workout to get them. A few taps on FK Minutes, and the boAt Rockerz 551 ANC Pro are delivered in minutes. Because when the emotional noise is this loud, every second counts.
This Valentine’s Day, boAt and FK Minutes are reminding everyone that being single is something to celebrate. The boAt Rockerz 551 ANC Pro isn’t just for music lovers; it’s for anyone who wants to block out the unwanted noise and embrace the sweet sound of silence. Because sometimes, the best relationship is with your headphones.
“Valentine’s Day can be tough for anyone who’s single,” says boAt Spokesperson. “We wanted to create a fun and relatable campaign that acknowledges the ‘cringe’ factor and offers a real solution. The boAt Rockerz 551 ANC Pro, combined with the convenience of FK Minutes, is the perfect way to reclaim your peace of mind – and your workout.”
So, ditch the drama, embrace the single life, and crank up the tunes (or enjoy the blissful silence) with the boAt Rockerz 551 ANC Pro. Available now on FK Minutes.
Watch the campaign video here: