With bold new identity, GOBOULT enters premium ₹2,000+ ASP segment, plans global rollout, and commits ₹25 Cr to innovation as it charts a path to ₹2,000 Cr by 2030
India | August 4, 2025: Boult, one of India’s fastest-growing wearables brands, has announced a major rebranding initiative, unveiling its new identity as GOBOULT. The transformation marks a strategic shift towards premiumization, global ambition, and design-led innovation. Following a strong FY25 performance with ₹800 crore in revenue, the company now targets ₹1,000 crore in FY26 and a long-term goal of ₹2,000 crore by 2030.
The new identity is more than cosmetic. The “Go” in GOBOULT symbolizes the brand’s push toward speed, transformation, and forward-thinking innovation—ideals that resonate with India’s Gen Z and digital-first consumers. The brand also introduced a refreshed logo featuring a screwhead and arrow—signifying strength, precision, and future-focused momentum.
10x Retail Expansion & Premium Play
To cement its leadership in the personal tech space, GOBOULT will scale its offline footprint from 3,000 to over 30,000 stores across general trade, modern retail, and experience-first formats over the next 18 months. This shift signals a broader retail strategy that aims to diversify revenue beyond digital-first channels.
Simultaneously, GOBOULT is entering the ₹2,000+ ASP category with a sharp focus on wearables, fashion-aligned audio gear, and intuitive tech products. This move into the premium tier is underpinned by Gen Z design sensibilities and an omnichannel brand experience.
Global Ambitions & Innovation-First Approach
GOBOULT will also invest ₹25 crore into R&D and deep-tech innovation—prioritizing AI-first hardware, intelligent software integration, and immersive user experiences. The company plans to strengthen its in-house engineering and design teams to support its scale and innovation roadmap.
On the global front, the brand is gearing up for launches across the USA, Europe, Southeast Asia, and East Asia by 2030, building a product portfolio that resonates with international consumers and enhances India’s reputation in global consumer tech.
Leadership Speak
Varun Gupta, Co-founder, GOBOULT, said, “Boult was born out of passion, but GOBOULT is our vision for the future. It’s not just a rebrand—it’s a complete reset of how we think, build, and operate. We’re creating a bold, design-forward tech brand that reflects the speed and aspirations of the next generation.”
Tarun Gupta, Co-founder, added, “Our mission is to deliver a seamless premium experience across every consumer touchpoint—from product to packaging to retail. With our expanded presence, global push, and continued innovation, we’re laying the foundation for a ₹2,000 crore global tech brand.”
Cultural Collaborations & IPO-Readiness
GOBOULT is also betting big on pop culture, fashion, and tech collaborations—its recent Mustang limited-edition release being a notable example. These strategic partnerships will continue to define the brand’s identity and consumer engagement. The rebrand further positions GOBOULT as IPO-ready, aligning with its long-term ambition to become one of India’s most respected personal technology brands on the global stage.
About GOBOULT
GOBOULT (formerly Boult) is India’s fastest-growing personal tech brand, offering innovative wearables and audio gear that blend fashion, technology, and lifestyle. With a strong presence across digital and retail platforms, GOBOULT is on a mission to build a global brand rooted in Indian innovation, design, and agility.
