Boult’s New Drift Max brings premium innovation & elegance to every wrist.

250+ cloud-based watch faces to personalize every look and mood

Mumbai: BOULT, India’s fastest growing wearable brand & No.1 rated audio brand, has introduced the Drift Max Smartwatch, a perfect blend of style, technology, and performance. The Drift Max stands out with its ultra wide 2.01″ HD screen, complemented by an advanced fully functional rotating crown for easy navigation, and an array of over 250 watch faces- for every mood and style. The Drift Max’s rotating crown delivers practical functionality, enabling seamless control through a sophisticated side-mounted dial that enhances the overall user interface.

The Drift Max is set to redefine the Indian smartwatch experience with powerful features, premium design, unmatched performance, and proudly homegrown craftsmanship. Launched in three elegant finishes—Coal Black (Stainless Steel Strap), Silver (Stainless Steel Strap), and Pure Black (Silicon Strap)—the Drift Max caters to diverse style preferences; the smartwatch is now available for purchase on BOULT’s official website, Flipkart, and Amazon, with exclusive launch discounts of over 25%, making this premium innovation even more accessible.

Built for an active lifestyle, the Drift Max takes workout tracking to a whole new level, offering 120+ sports modes. Fitness lovers can keep their health on a high with 24×7 heart rate monitoring, blood pressure tracking, SpO2 measurement, stress monitoring, and dedicated menstrual health tracking. With sleep, and calorie tracking, users can maintain a balanced and healthy lifestyle. Additionally, the smartwatch provides smart alerts for hydration and movement.

The Drift Max ensures seamless connectivity with Bluetooth 5.2 technology, offering 2x battery efficiency for uninterrupted performance. Its IP68 water and dust resistance makes it highly durable and ideal for all-weather use. The smartwatch also integrates Google Assistant and Siri for hands-free control, allowing users to manage tasks effortlessly.

For uninterrupted communication, the Drift Max comes with Bluetooth calling, enabling users to take calls directly through the built-in speaker and microphone. Additional smart productivity tools include notification management, remote camera control, weather updates, Find My Phone, and a built-in calculator, ensuring users stay organized and efficient throughout their day.

Speaking on the launch, Varun Gupta, Co-Founder, BOULT, said, “We crafted the Drift Max for those who seek more than just a timepiece – it’s for individuals who demand both advanced technology and striking aesthetics as their everyday companion. As we launch this powerhouse of innovation- we are introducing a new way of living smarter, healthier, and more connected. This launch marks a milestone in our journey to bring premium technology to every Indian consumer.”

With an exclusive launch discount of over 25% on the Silicon Strap and the Stainless Steel variants, customers can now experience premium smartwatch innovation at unbeatable prices.