New campaign “Every Batsman Needs a Bowler” blends India’s love for cricket with the joy of pet companionship, inspiring a new era of mindful pet parenting.
Mumbai, October 9, 2025: Bowlers, India’s trusted dog nutrition brand from Allana Pet Solutions (APS)—the pet food division of Allana Consumer Products Ltd. (ACPL)—has unveiled a new brand campaign featuring Indian cricket star Shubman Gill. The campaign draws an emotional parallel between cricket partnerships and pet parenting, celebrating the care, trust, and companionship that define the bond between pets and their parents.
In the campaign film titled “Every Batsman Needs a Bowler,” Shubman Gill steps into an unexpected role—not as a batsman, but as a bowler—symbolizing how pets are “bowled over” by their parents’ love and care. The film beautifully connects the essence of teamwork in cricket with the nurturing bond between humans and their furry companions.
“Our partnership with Shubman Gill marks an exciting milestone in Bowlers’ journey to make quality pet nutrition synonymous with pet care across India,” said Nitin Kulkarni, Business Head, Allana Pet Solutions, ACPL. “With pet ownership growing rapidly across metros and smaller cities, Shubman’s aspirational influence aligns perfectly with our mission to make science-backed, premium nutrition accessible and affordable to all pet parents. His values of discipline, performance, and excellence mirror our own commitment to quality and well-being.”
The campaign rollout includes digital films, OOH, radio, cinema, and RWA collaborations, along with interactive online contests offering fans a chance to win exclusive Shubman Gill merchandise. Bowlers will also host grassroots cricket tournaments and community sampling drives to promote balanced pet nutrition and responsible pet parenting across the country.“
Just like athletes rely on optimal nutrition for peak performance, our pets deserve balanced, science-backed food to live healthier, happier lives,” said Shubman Gill, Skipper, Indian Test Cricket Team. “I’m thrilled to partner with Bowlers to inspire a new generation of pet parents to nurture their pets with the same care and dedication we bring to our game.”
Bowlers offers a wide range of dry and wet dog food, as well as care and treat products such as high-protein jerky treats and meat bars. Every recipe is co-developed with veterinary nutritionists, designed for India’s climate and pet needs, and produced at Asia’s largest automated pet food plant in Zaheerabad, Telangana—ensuring world-class safety, taste, and nutritional balance.
About Allana Consumer Products Ltd. (ACPL)
Allana Consumer Products Ltd. (ACPL) is part of the 160-year-old Allana Group, one of India’s largest and most respected global food companies. ACPL manufactures and distributes a diverse portfolio of premium food products across both B2B and B2C categories, including coffee, pet food, bakery essentials, animal nutrition, frozen fruits and vegetables, French fries, and premium ice creams.
Through its pet care division, Allana Pet Solutions (APS), ACPL develops and exports science-backed pet nutrition. Its flagship brands—Bowlers (for dogs) and Purrfeto (for cats)—are crafted to global standards, focusing on health, taste, and holistic well-being.
