Mumbai: Brandman Retail, a premier retail solutions provider specialising in introducing global brands to the Indian Subcontinent, has announced its strategic partnership with Rockport. This collaboration aims to bring Rockport’s premium footwear products to India, Sri Lanka, Nepal, and the Maldives, offering the region innovative craftsmanship and exceptional customer experiences. The Rockport collection will be available in India across 19000 pin codes from March 2025 across major e-commerce platforms, including Flipkart, Tata CLiQ Fashion, Tata CLiQ Luxury, Nykaa Fashion, Nykaa Men, Myntra, and Brandman’s official website. Through this partnership, Brandman Retail aims to capture 4–5% of the footwear market in the region.
Kashika, Head of Business Development, of Brandman Retail, commented on the partnership, “We are committed to introducing premium global brands to South Asia. This collaboration with Rockport marks a key milestone in our journey. Rockport’s world-class craftsmanship and innovative footwear perfectly align with our mission to meet the growing demand for high-quality footwear in the region. We are delighted to bring a brand to South Asian consumers an iconic brand that seamlessly combines performance, comfort, and exceptional design.”
The debut collection highlights Rockport’s focus on premium materials, thoughtful design, and comfort-driven technology. With a versatile range that includes dresses, casuals, and sneakers, the collection is designed to cater to modern consumers seeking a balance of style and practicality, addressing the diverse needs of work, leisure, and travel in South Asia.
Brandman Retail has consistently demonstrated its ability to successfully introduce global brands into the Indian market, as seen by the launch of New Balance. With 12 exclusive stores, 11 New Balance stores, 2 Sneakrz outlets, and a D2C platform, Brandman has established a strong foundation for integrating international brands into the South Asian market. This proven expertise positions the company to replicate similar success with Rockport. Through this strategic partnership, Brandman and Rockport aim to redefine the footwear landscape in South Asia. By combining Rockport’s renowned global reputation for innovative craftsmanship with Brandman’s deep understanding of the local market, the brands. Together, they intend to be well poised to set a new standard for premium footwear in the South Asian region.