Diversification marks a new era for the BSE-listed OOH leader, offering 360° integrated media solutions
Mumbai, July 12, 2025 – Bright Outdoor Media Limited (BSE: 543831), India’s pioneering Out-of-Home (OOH) advertising company and the first in its sector to be listed on the Bombay Stock Exchange, has announced a strategic expansion into a broad spectrum of media and marketing services. With over four decades of iconic outdoor campaigns, the company is now extending its expertise beyond billboards to offer comprehensive, end-to-end promotional solutions.
The new portfolio will encompass Television, Print, and Radio campaigns; Mall and Multiplex advertising; Cinema and in-film branding; Events and exhibitions; Celebrity and talent management; BTL activations; Digital and social media management; Public relations; Corporate gifting; Ad film production; and Creative services.
Set to roll out on July 15, 2025, these services will be driven by a newly appointed team of seasoned professionals with deep domain expertise across marketing, media, and event management. The move is part of Bright Outdoor Media’s vision to evolve into a full-spectrum branding partner, delivering integrated campaigns across all consumer touchpoints.
In addition, the company is strengthening its focus on the real estate sector, leveraging strategic developments and asset optimization to unlock new growth opportunities.
Commenting on the expansion, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, said:
> “At Bright Outdoor Media, we have always believed in staying ahead of the curve. This strategic foray into event management, celebrity engagement, PR, and multi-channel advertising reflects our commitment to evolve with market needs. By leveraging decades of expertise and client trust, we aim to deliver impactful and integrated marketing experiences.”
The expansion signifies a milestone in Bright Outdoor Media’s journey—reinforcing its leadership through innovation, integration, and a holistic approach to brand engagement.
About Bright Outdoor Media Limited
Founded over 40 years ago, Bright Outdoor Media Limited is a leader in India’s OOH advertising industry, known for its innovative billboard campaigns and nationwide presence. Listed on the Bombay Stock Exchange, the company offers premium outdoor advertising, digital screens, and now a diversified portfolio of integrated marketing and event services.
