Mumbai: What happens when a biscuit with Chocolate over Chocolate over Chocolate meets the creativity of dessert lovers across the country? A whole new way to indulge! Britannia Bourbon is redefining dessert innovation with BourbonIT—India’s first-ever AI-powered recipe platform, powered by Google Gemini’s multimodal capabilities. Designed to unlock creativity, the platform has inspired over 28,000 unique recipe submissions, proving that Britannia Bourbon isn’t just a biscuit—it’s the perfect ingredient for extraordinary recipes.
To take this journey of indulgence to the next level, Britannia Bourbon is thrilled to welcome the celebrated pastry chef and entrepreneur Pooja Dhingra as its Chief Tasting Officer. In this role, she will handpick five winning Bourbon-inspired recipes and bring them to life. From Bourbon-infused modaks to fusion cheesecakes, these imaginative recipes will be transformed into stunning creations by Pooja herself, showcasing the endless possibilities of this beloved biscuit.
Adding to the excitement, the five grand prize winners, whose recipes Pooja will recreate, will embark on an exclusive trip to Switzerland, while 20 more lucky participants will take home an iPhone.
Speaking on the success of the campaign, Siddharth Gupta, General Manager – Marketing, Britannia Industries, said, “Britannia Bourbon has always stood for indulgence, and BourbonIT has amplified that experience by putting consumer creativity at its heart. The response has been phenomenal, with thousands of dessert lovers across the country reimagining Bourbon in ways we never imagined. Having Pooja Dhingra join us as Chief Tasting Officer brings an exciting new dimension to the campaign. Her expertise in crafting exquisite desserts will inspire even more creativity, and we can’t wait to see her bring these winning recipes to life.”
Pooja Dhingra, sharing her enthusiasm for the association, said, “Desserts are all about creativity, and the BourbonIT platform has shown us just how innovative dessert lovers can be! I’ve been blown away by the incredible ideas people have come up with using Britannia Bourbon, and I’m excited to recreate the top five winning recipes. This is a celebration of indulgence, imagination, and the love for chocolatey goodness!”
So, whether you’re a baking pro or just someone who loves a good chocolatey treat, get ready—because Britannia Bourbon and Pooja Dhingra are about to serve up some serious dessert magic. The oven’s preheated, the chocolate’s melting and the most indulgent Bourbon creations are about to hit your screens. Stay tuned—it’s going to be delicious!
Bourbon IT can be accessed via mobile devices here: https://bourbonit.in/
