The trusted kitchen appliance brand introduces a refreshed logo and purpose-driven positioning that champions transformation and authenticity for today’s dynamic consumers
Chennai, Tamil Nadu, India — June 2025 — Butterfly, one of India’s most trusted kitchen appliance brands, marks a significant milestone in its journey with the unveiling of a bold new identity. This refresh reflects a renewed purpose, modern design language, and a deeper understanding of today’s evolving households.At the centre of Butterfly’s rebrand is its striking new logo — a fingerprint seamlessly forming the wings of a butterfly. This symbol embodies the brand’s core belief that while life changes constantly, our essence remains. Butterfly celebrates this personal imprint — the unique way each individual thinks, cooks, creates, and lives.Designed for consumers with a zillenial mindset — those who embrace transformation while staying true to their authentic selves — the new identity resonates beyond age, gender, or borders. It speaks to modern Indians who see change as a way of life but value originality above all.”For over 40 years, Butterfly has been part of millions of kitchens across India. Today, as homes become more fluid and identities more self-defined, our new identity reflects not just who we are — but who we’re here for,” said Swetha Sagar, Chief Business Officer, Butterfly.Now a subsidiary of Crompton, Butterfly is poised to bring smarter, intuitive innovations that enhance everyday kitchen experiences. The rebrand spans not just visual identity but product design — with mixer grinders, cooktops, pressure cookers, and wet grinders evolving to be more durable, design-forward, and in tune with contemporary lifestyles.”This is more than a rebrand. It’s a reimagining of what it means to belong in a modern Indian kitchen. Butterfly is for the originals — those who grow, shift, and adapt but never lose the essence of who they are,” added Sagar.About Butterfly Gandhimathi Appliances Ltd.Butterfly is one of India’s top kitchen and small domestic appliance brands, renowned for aesthetics, product quality, and high consumer trust, especially in the South. With a robust product portfolio and in-house manufacturing, Butterfly continues to deliver innovative, durable solutions that enhance daily life.