In its latest #CoinsVSCashback campaign film, CashKaro parodies primetime news debates to spotlight the emptiness of coin-based rewards and highlight the value of real cashback.
India, June 18, 2025: CashKaro, India’s leading real cashback platform, has unleashed its newest ad film titled “GoatSwami” under the popular #CoinsVSCashback campaign. The high-energy commercial draws inspiration from the loud and dramatic style of Indian primetime news shows to deliver a powerful message: coin rewards on shopping apps are gimmicks, while real cashback puts money directly in your bank account.In this satirical ad, a goat character storms a heated debate show, claiming to be the “lord of cashback.” But a fiery anchor challenges him to prove the actual value of his coins. As tension builds, the goat stumbles, eventually confessing that flashy coins offer no real value. The anchor delivers the final verdict — CashKaro’s real cashback beats coin-based rewards hands down.The ad closes with CashKaro’s signature call to action:“Direct Online Shopping ki Aadat Badlo, Pehle CashKaro, Phir ShopKaro.”Part of a larger series, GoatSwami continues CashKaro’s creative assault on misleading coin rewards, following earlier hits like Ghibli-style animations, the quirky Goat series, and the Roadies-inspired GOATies spoof. Each film underscores how coin offers often expire or come with hidden conditions, while CashKaro provides genuine cashback that users can transfer to their bank accounts or redeem as vouchers.Swati Bhargava, Co-Founder of CashKaro & EarnKaro, said:> “GoatSwami taps into a format Indians know and love — the dramatic news debate — to spotlight the hollowness of coin rewards. At CashKaro, our focus is on real savings and cashback that truly benefits users.”Ishan Agarwal, Director – Brand & Creatives at CashKaro, added:> “This ad’s outrageous design helps cut through the clutter and deliver a serious message: coins may sound impressive in numbers, but real cashback delivers real value.”Entirely conceptualized and produced by CashKaro’s in-house team, GoatSwami reinforces the brand’s commitment to creating content that is as entertaining as it is impactful.👉 Watch the ad here:https://youtu.be/-Zivb5HvCsk?si=LJ-NVNRwQRsZM9x-
