Marking six decades of innovation, Casio launches a heartfelt campaign in India, reinforcing its legacy as the nation’s most trusted calculator brand.
link to the brand Film: https://www.youtube.com/watch?v=XhZUzqYMLnw
New Delhi, 24 June 2025:Casio marks a landmark moment in its global journey as it celebrates 60 years since the launch of its first electronic desktop calculator. Renowned for its reliability, precision, and quiet influence in everyday life, Casio calculators have become indispensable tools across the world — and especially in India, where generations have trusted them in academic and professional settings.
To commemorate this extraordinary legacy, Casio India has unveiled “The Calculator India Trusts” campaign, a tribute to the countless moments of perseverance, ambition, and achievement powered by Casio calculators across homes, classrooms, and businesses.
As part of this anniversary celebration, Casio India is rolling out a multi-platform campaign spanning YouTube, Instagram, Facebook, and retail stores. Special focus will be placed on engaging traders and retailers in Tier 2 and Tier 3 towns, where brand trust plays a key role in consumer choices.
“This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields,” said Takuto Kimura, Managing Director, Casio India. “Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.”
Central to the campaign is a touching film that highlights the enduring power of trust — a legacy passed from one generation to the next. The film, envisioned by Backlot Films and brought to life by producer Harpreet Singh and director Vishal Gupta, uses simple yet effective storytelling to illustrate the role of Casio calculators in everyday victories.
As Casio steps into its seventh decade, its mission remains unchanged: to deliver trusted innovation, uphold brand authenticity, and continue supporting India’s aspirations with reliable and innovative calculators.—About Casio India Co. Pvt. Ltd.:Casio India Co. Pvt. Ltd. (CIC) is a subsidiary of Casio Computer Co., Ltd., Tokyo, Japan — a global leader in consumer electronics and business equipment. Since 1996, Casio India has established itself as a key player in categories including timepieces, musical instruments, calculators, label printers, and clocks, upholding a legacy of creativity, quality, and positive social impact.
for more information visit: https://www.casio.com/in/