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Vim’s ‘Equal Vows’ campaign inspires social change through collaborative efforts with NGO Satchikitsa Prasarak Mandal and platforms like Swiggy Instamart, Bharat Matrimony

BBDO unveils bold new vision: “Do Big Things”

SW Network and Flipkart Revolutionizes Brand Integration at Mahakumbh with Innovative Flipkart Smartphone Baba Campaign

Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

NYF 2025 AME Awards Welcomes Havas India, Southeast and North Asia’s Visionary Group CEO Rana Barua to the AME Awards Advisory Board

The first ‘SOUL Leadership Conclave’, 2025 set to open to a power-packed start with 20+ transformative changemakers from diverse sectors
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Swastik Productions Launches first ever branded content originals in the spiritual category

Breaking Boundaries in Indian Music: Oscar-Nominated Songwriter Savan Kotecha Partners with Republic Records, Universal Music India & Represent to Introduce India’s First Teen Pop Boy Band

Sony AATH premieres the first Nut Boltu movie – ‘Nut Boltu Aar Bhooter Baari’

ABP Network’s Ideas of India 2025 opens to a rousing opening, as Pico Iyer remarks “Humanity’s last frontier is really humanity’s first frontier”

Times Now reigns supreme in Delhi elections, secures unrivalled viewership

JIOSTAR secures 10 sponsors for the The Tata Women’s Premier League 2025.
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Media
Essencemediacom bags the media mandate for Godrej Consumer Products in India.

SBI Mutual Fund launches an investor awareness & education campaign – ‘Any time is a good time for multi asset allocation funds’

The future of immersive advertising: How AR & VR are transforming consumer experiences: Vinit Karnik

India’s e-commerce set for a boom: Retail Media, AI, and Quick Commerce to drive growth

GroupM India TYNY 2025 report: AD growth estimated to beat 7%

SW Network unveils SW Growth Labs: A dedicated vertical for strategic growth initiatives, media buying, and performance marketing.
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MIM Specials

Music concerts attract a diverse, socially aware audience that appreciates artistry and meaningful experiences, Ricky Vasandani – Chief Executive Officer:

Roll Dot Agency appointed as Agency on Record for the launch of Kevin Pietersen’s Dram Bell Whisky in India

Digital Ad Boom: A Deep Dive into 2024’s Advertising Trends

‘Love Doesn’t Need a Loan’ as Solitario and SOCIAL bring Romance back offline
Lifestyle/ Travel/ Inclusivity

Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

Spectacular Saudi’ Campaign Invites Indian travellers to Discover the Heart of Arabia

Tabu Shines as Sister Francesca in the Epic Dune

Kay Kay Menon Stars in JioCinema Premium’s Gripping Detective Drama ‘Shekhar Home’ – Premiering 14th August!
International Roundup

Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

Guardian withdraws from Musk’s X, citing harmful content and safety concerns

Global media giants cut star salaries amid intensifying streaming challenges
Guest Articles

Tokenization of digital assets: How blockchain can change the way brands reward customers

Communicating travel experiences to communities

The future of marketing communications in a digital landscape

Internet – Regulatory headwind on eCommerce

Media Quick View (Cinema) – Entry of another large conglomerate in the Hindi film industry – Positive for Film Industry/Cinemas

Programmatic Buying in DOOH: Streamlining Ad Purchases: Delphin Varghese, Chief Revenue Officer, AdCounty Media

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Vinod Cookware Partners with Celebrity MasterChef as Co-powered Sponsor on Sony Entertainment Television and Partner on SonyLIV

by News Desk

February 3, 2025

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ZEE and Yamaha collaborate to reimagine ‘The Call of the Blue’ anthem through Sa Re Ga Ma Pa contestants

December 6, 2024

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Betway SA 20 season 2 scores big for South Africa’s economy

November 29, 2024

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On KBC 16: Amitabh Bachchan pays tribute to the courageous heroes of the 26/11 terror attack

November 26, 2024

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Sony LIV is all set to present the Indian adaptation of the two-time Emmy Award-nominee series, ‘Million Dollar Listing

by News Desk

September 27, 2024

The show highlights a previously unseen side of modern India, appealing to all demographics and age groups Mumbai: Sony LIV,...

GEC

Future of video in India – Kevin Vaz, CEO – Broadcast Entertainment, Viacom18’s views at APOS 2024

by News Desk

September 26, 2024

Viacom18 is at the forefront of the entertainment revolution in India Mumbai: The global media and entertainment industry is advancing...

GEC

Disney Star’s #She4HerGlory Campaign Sparks Industry-Wide Support for Women’s Cricket Ahead of ICC T20 World Cup 2024

by News Desk

September 20, 2024

Disney Star rallies Industry to empower Women’s Cricket before T20 World Cup 2024 Mumbai: In the run-up to the ICC...

GEC

OTTplay becomes one of the first OTT players in India to join ONDC Network

by News Desk

September 20, 2024

This integration helps with the ONDC’s wider vision of bringing all catalogued categories to the Network Mumbai: OTTplay, India’s leading...

GEC

KBC Shatters Records: The Most Watched Non-Fiction Show on Indian Television

by News Desk

September 20, 2024

KBC's Unrivaled Dominance: Viewers Spend More Time Watching Than Any Other Show Mumbai: Hosted by the iconic Amitabh Bachchan, Kaun...

GEC

Maitri: Female First Collective Dives Deeper Into the Female Gaze in Storytelling

by News Desk

September 19, 2024

The latest session features 7 strong women from the Indian entertainment industry Mumbai: Prime Video, India’s most loved entertainment destination,...

GEC

Discover the true meaning of friendship World TV Premiere of “Kho Gaye Hum Kahan” only on &pictures

by News Desk

September 19, 2024

Don't miss this beautiful narrative of friendship and self-discovery Mumbai: Friendship is the bond that ties our lives together. This...

GEC

Zee TV Ignites September with AI, Influencers, and Unmissable Experiences—A Bold Fusion of Digital and On-Ground Activations

by News Desk

September 18, 2024

Zee TV's September Spectacle: AI, Influencers, and Groundbreaking Activations Await Mumbai: Zee TV continues to redefine how television engages its...

GEC

Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers

by News Desk

September 17, 2024

Unlock 350+ Live TV Channels with Airtel's Ultimate Plan & Amazon Prime Lite MUMBAI: Airtel Digital TV has joined hands...

GEC

PVR INOX and Film Heritage Foundation Celebrate Akkineni Nageswara Rao’s Centenary with a Special Film Festival

by News Desk

September 13, 2024

Honoring a Legend: PVR INOX Hosts Film Festival for Akkineni Nageswara Rao’s 100th Birth Anniversary Mumbai: PVR INOX Limited, India’s...

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