Report

India’s External Affairs Minister outlines five key principles for a fairer, tech-enabled global media landscape At the Global Media Dialogue...

Zuckerberg highlights AI breakthroughs and user growth; regulatory challenges in EU pose risks ahead. Mumbai: Meta Platforms, Inc. has reported robust...

Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets Inflation stays top global and local...

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals...

The report suggests a number of key strategic and structural changes that could add US$6billion in value to the Indian entertainment...

The report points to a notable increase in Free Commercial Time (FCT) compared to previous seasons. Mumbai: The 18th season...

Where the advertisement is of a generic nature or in the form of a public service message, such qualifications are...

Consumers feeling the pinch already with financial stress. Mumbai: Consumer sentiment has weakend in April to 57.8 percentage points (pp) from...

IPL Advertising: Impact, Evolution & Opportunity. Mumbai: The Market Research Society of India (MRSI) held its third Wednesday Webinar of the...

The Survey mapped views of citizens on a number of macro issues to understand their sense of awareness around them...