Mumbai, August 29, 2025: The CDSL Investor Protection Fund (CDSL IPF) has teamed up with RED FM and popular radio host RJ Malishka to launch a rap anthem titled ‘Slam the Scam’, designed to raise awareness on financial frauds. The campaign is part of SEBI’s nationwide #SEBIvsSCAM initiative.
The high-energy rap blends sharp lyrics with rhythmic beats to drive home key messages: verify before you invest, beware of scams, and stay informed. With her trademark energy, RJ Malishka brings a relatable and engaging voice to the cause, helping the message connect with a wide audience.
Highlighting the campaign, Sudhish Pillai, Head, CDSL IPF Secretariat, said: “At CDSL, we are committed to raising awareness about financial frauds and scams to protect investors through education and financial literacy. RJ Malishka’s ability to connect with diverse audiences makes her a natural fit for this campaign.”
The initiative underlines CDSL IPF’s mission to create Atmanirbhar Investors by adopting innovative, culturally relevant formats that make financial literacy more engaging and accessible.
Video Link:
