Employee-created track shines spotlight on local craftsmanship, pride, and innovation
Mumbai, September 23, 2025 – Cellecor, one of India’s fastest-growing consumer electronics brands, has launched a first-of-its-kind initiative — a rap anthem written and performed by its own factory workers. Released digitally across YouTube and Instagram, the video is a heartfelt celebration of the Make in India movement, giving voice to the hands and hearts behind Cellecor’s innovation.
The rap captures the rhythm of the factory floor, spotlighting the skill, energy, and resilience of workers who power the brand’s journey. From smartphones and smart wearables to TVs and accessories, the anthem highlights how every Cellecor product is rooted in Indian craftsmanship and built with pride.
By turning everyday work into an artistic expression, Cellecor has created more than just a campaign — it has built a cultural narrative of empowerment, authenticity, and human connection.
> “At Cellecor, we believe the strength of our brand comes from the hands and hearts of our people,” said Ravi Agarwal, Co-Founder and Managing Director, Cellecor. “This rap is a tribute to our factory teams, whose dedication embodies the true spirit of Make in India. It’s not just about the products we build, but the pride and purpose that go into building them.”
Since its release, the video has drawn strong engagement on social media for its authentic storytelling and uplifting message, setting a new benchmark for “brand from within” campaigns in the consumer electronics industry.
Link of the Video: https://www.instagram.com/reel/DOvpqu7klmT/?igsh=MW8zNDJ6NzUyaWdoOA%3D%3D
