A multi-cultural rap anthem and vibrant regional performances reinforce the brand’s ‘Made in India’ vision ahead of Independence Day.
Mumbai, 14th August 2025: Cellecor, one of India’s leading consumer electronics brands, has unveiled its Independence Day brand film Har Ghar Cellecor, a spirited celebration of cultural unity and homegrown manufacturing. The film features an original rap composition and energetic dance performances representing the country’s four cardinal regions — North, South, East, and West — symbolising India’s strength in diversity.
Set to a contemporary, culturally rooted rap anthem, the film communicates national pride while underscoring Cellecor’s deep commitment to indigenous manufacturing and widespread accessibility. The production blends authentic regional dance forms and music with a modern, youth-focused appeal, creating a powerful expression of the ‘Made in India, Made for India’ philosophy.
“This campaign embodies our core philosophy – we are truly for India, by India, and made in India,” said Ravi Agarwal, Founder & Managing Director, Cellecor Gadgets Ltd. “The Har Ghar Cellecor concept isn’t just a tagline; it reflects our presence in households nationwide, from metropolitan cities to tier-3 towns.”
Strategically positioning itself as a homegrown success story, Cellecor highlights its significant market reach while retaining its manufacturing base in India. The creative execution uses the universal language of music and dance to connect with diverse audiences, bridging cultural traditions with contemporary storytelling.
“We wanted to move beyond conventional patriotic advertising and create something that genuinely celebrates what makes India unique – our diversity, our energy, and our entrepreneurial spirit,” added Yudister Narayan, Founder, Hungry Shark Media.
About Cellecor Gadgets Ltd.
Cellecor Gadgets Ltd. is a leading Indian consumer electronics brand known for its innovative, affordable, and high-quality products. With a strong manufacturing base in India, the company is committed to delivering accessible technology to households across the nation while championing the Atmanirbhar Bharat vision.
Link to the Brand Film: