Centric PXM empowers brands and retailers with integrated PIM, DAM, multi-channel syndication, and digital shelf analytics to drive conversions and sales.
National, August 18, 2025: Centric Software® has announced its recognition in the 2025 Gartner® Hype Cycle™ for Digital Commerce, under the Product Experience Management (PXM) category. The acknowledgment highlights Centric’s role in advancing digital commerce through solutions that enhance product information, consistency, and consumer engagement across multiple channels.
Centric PXM (Product Experience Management) integrates PIM (Product Information Management), DAM (Digital Asset Management), multi-channel feed syndication, and Digital Shelf Analytics (DSA) to help brands and retailers expand sales channels, optimize product data, and increase conversion rates. Positioned in the Innovation Trigger stage of the Hype Cycle, Centric PXM reflects growing demand for accurate, enhanced product experiences that boost visibility and consumer confidence in digital commerce.
According to Gartner, “PXM is a framework of applications and capabilities designed to optimize the creation, delivery, activation and analysis of product content and data across various channels. PXM enhances digital commerce by ensuring consistent and accurate product information.”
By combining PIM and DAM with AI-powered syndication and analytics, Centric PXM enables brands to deliver rich, compliant, and engaging product data across diverse marketplaces—each with its own technical requirements. DSA further provides real-time SKU-level insights into consumer feedback, sales performance, and promotions, enabling informed, in-season decision-making.
Beyond product posting, Centric PXM ensures brands deliver detailed, accurate, and compelling content that drives consumer trust, repeat purchases, and global visibility. It forms part of Centric Software’s broader end-to-end platform that spans the entire product lifecycle—from planning and ideation to allocation, replenishment, markdown, and performance analysis.
Chris Groves, CEO of Centric Software, said: “In our view, being recognized in the Gartner Hype Cycle for Digital Commerce highlights the strategic innovations Centric PXM brings to brands and retailers navigating increasingly complex e-commerce ecosystems.”
About Centric Software®:
Centric Software provides best-of-breed solutions for fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail. Its platform covers the full value chain—planning, design, sourcing, pricing, allocation, assortment, marketing, sales, and replenishment—helping brands achieve strategic and operational digital transformation at scale.