Mumbai: CereOne Media, a leading digital advertising solutions provider, today announced that it has partnered with Yahoo Demand-Side Platform (DSP) to bring advanced programmatic advertising solutions to advertisers in India. This collaboration enables brands to execute high-performance programmatic campaigns with enhanced audience insights, omnichannel reach, and industry-leading brand safety measures. Through this collaboration, CereOne Media will enable Indian advertisers to leverage Yahoo DSP’s comprehensive suite of tools designed to maximize campaign performance and efficiency.
In today’s rapidly evolving digital landscape, advertisers seek greater transparency, measurable outcomes, and robust identity solutions for both addressable and non-addressable targeting and measurement to maximize return on investment. Yahoo’s DSP is a proven partner for leading global brands, offering advanced AI-powered optimization, premium inventory access, and comprehensive targeting tools to help advertisers navigate an increasingly complex advertising ecosystem.
With Yahoo DSP, advertisers in India can now benefit from:
Omnichannel Reach – Manage and optimize campaigns seamlessly across mobile, desktop, Digital Out-of-Home (DOOH), and other formats, ensuring consistent and impactful brand messaging.
Advanced Audience Targeting – Yahoo DSP differentiates itself with extensive first-party data from Yahoo Search, Yahoo Mail, and other owned properties, allowing advertisers to match their data against Yahoo’s proprietary audiences for enhanced targeting precision. By leveraging AI-driven insights and privacy-first identity solutions like Yahoo ConnectID, brands can reach high-intent audiences across devices and environments and improve campaign efficiency.
AI-Powered Optimization – Advertisers will also have access to Yahoo Blueprint, an advanced AI engine that enhances every stage of the campaign lifecycle. By processing vast data signals, it enables smarter audience insights and real-time campaign adjustments. The opt-in Yahoo Blueprint Performance model further refines bidding efficiency, maximizing media impact while giving advertisers full control over their spend.
“Advertisers today demand greater accountability, efficiency, and transparency from their media investments. By integrating Yahoo DSP’s robust programmatic technology with CereOne Media’s expertise, we are empowering Indian brands to make data-driven decisions, optimize performance, and scale their advertising strategies globally,” said Deepak Karnani, Co-Founder & Director, CereOne Media Pvt Ltd.
Kenneth Koh, Head of Commercial Sales, Southeast Asia at Yahoo added,“We’re excited to work with CereOne Media to bring more powerful programmatic solutions to Indian advertisers. With Yahoo DSP, CereOne can help brands navigate an evolving digital landscape—giving them smarter optimization, premium inventory, and privacy-first identity solutions to drive real business impact.”
Yahoo DSP is trusted by Fortune 500 brands worldwide, helping them navigate the evolving digital landscape with cutting-edge technology and data-driven strategies. With this collaboration, Yahoo DSP and CereOne Media are empowering advertisers to create more meaningful and personalized experiences for audiences in India, driving higher engagement and conversion rates.
Harish Patil, Co Founder, CereOne Media Pvt Ltd added, “Partnering with both Yahoo and FreeWheel enables us to bring addressable TV to Indian advertisers. With premium inventory from FreeWheel and Yahoo ConnectID, our clients can achieve precision targeting and gain accurate performance insights to optimize their campaigns effectively.”
