With over 25,000 applications processed monthly, Channelplay’s AI-powered system sets a new standard in frontline recruitment efficiency and accuracy
India, June 25, 2025:As India’s booming retail market approaches $1.3 trillion, one pressing challenge continues to surface — scaling quality hiring for entry-level jobs. Channelplay, the recruitment partner for top brands like Apple, Microsoft, and Nykaa, has unveiled a GenAI-powered solution that’s redefining frontline hiring in the country.
Processing over 25,000 applications each month with 80% candidate-job match accuracy, Channelplay is tackling one of India’s most fragmented hiring sectors with precision and scale.> “We’re not experimenting with AI — we’re operationalizing it,” said Sundeep Holani, Co-Founder and Co-CEO of Channelplay. “Our goal is simple: to make hiring faster, more accurate, and more candidate-friendly.”
AI-Driven Innovation Across the Hiring Funnel
Channelplay’s GenAI recruitment engine addresses pain points across a five-step hiring flow:
Smart Job Prioritization: AI ranks job roles by urgency and candidate availability, streamlining recruiter focus.
Hyper-Relevant Matching: Candidates are paired with jobs based on skills, salary, and location, achieving 2.5x better selection ratios than traditional sourcing.
AI-Powered Screening: Auto-generated screening questions allow recruiters to evaluate candidates in under 2 minutes.
Intelligent Reassignment: Non-selected candidates are redirected to alternate roles, improving placement rates and slashing job portal costs.
Channelplay Jobs App: A dedicated mobile app curates jobs tailored to each user, removing the guesswork from job hunting.> “This is about amplifying decisions, not replacing recruiters,” said Gaurav Arora, Senior Product Manager at Channelplay. “We’re building a system where the right person finds the right job — faster, fairer, and smarter.”
Beyond Automation: Personalization and Predictive Tools
WhatsApp-based AI voice screening bots
Predictive demand models to forecast hiring needs
AI-driven upskilling suggestions for unselected candidates
The company’s target is ambitious yet realistic: 80% of hiring workflows augmented by AI by the end of 2025, ensuring speed, precision, and a human touch where it counts.
About Channelplay:Channelplay is India’s leading outsourced sales and retail execution firm, offering solutions across electronics, retail, and FMCG sectors. From field sales and merchandising to AI-enabled talent acquisition, Channelplay empowers brands to scale their go-to-market strategies effectively.
