Desi Chinese QSR leader sharpens pricing, streamlines ordering, and enhances dine-in experience as it marks a decade of market leadership
India, June 2025: Chinese Wok, India’s leading Desi Chinese quick-service restaurant (QSR) brand, has unveiled a strategically revamped dine-in menu across all its outlets, introducing sharper pricing, faster ordering, and a bold new product curation designed to elevate the customer experience. The refreshed menu, developed using AI-driven consumer insights and real-time in-store trials, features curated hero dishes and value-driven combos starting at just ₹199—offering diners up to 40% savings.
The revamped offering is part of Chinese Wok’s broader strategy to accelerate dine-in growth and reinforce its market leadership as it enters its 10th year. The new menu adopts a simplified two-page format, enabling quicker decision-making for customers and reducing wait times. In parallel, refreshed store interiors and targeted hero dishes are set to enhance the overall dining ambiance, making each visit more enjoyable and efficient.
A spokesperson for Chinese Wok commented:
> “Our new menu is a direct response to what today’s diners want: value, speed, and standout dishes. By harnessing AI-powered consumer insights, we’ve made the dining experience simpler and better than ever, while continuing to champion the bold Desi Chinese flavors our customers love.”
With this comprehensive revamp, Chinese Wok aims to cement its position as India’s go-to destination for Desi Chinese cuisine, offering memorable dining experiences that blend affordability, quality, and innovation.