A next-generation daily cleanser that hydrates, soothes, and protects — redefining skincare as a ritual of nourishment and barrier care
National, October 2025: CHOSEN by Dermatology, one of India’s leading dermocosmetic brands, has launched its Balanced Foaming Facewash, a breakthrough in daily skincare formulated with OptiMSM and a Biomimetic Hydration Complex. Designed for modern skincare enthusiasts, the new facewash goes beyond surface cleansing to support long-term skin health and barrier integrity.
Recognizing that effective skincare is more than routine, CHOSEN combines dermatological innovation with natural, barrier-friendly ingredients to create a cleanser that is gentle yet powerful, hydrating yet deeply cleansing, and scientifically backed yet sustainable.
Powered by OptiMSM, a research-proven sulfur compound known to calm inflammation and enhance skin smoothness, and a Biomimetic Hydration Complex that activates the skin’s natural hydration pathways, the Balanced Foaming Facewash ensures skin feels refreshed, soft, and plump — without dryness or tightness.
Priced at ₹395, this 50 ml travel-friendly pump pack is safe for sensitive skin and suitable for all skin types, especially for users of sunscreen or light makeup seeking a non-stripping, efficient cleanse. With over 97% natural-origin content, the formulation reflects CHOSEN’s dedication to skin therapy, sustainability, and advanced dermocosmetic care.
Link: https://chosenstore.in/products/balanced-foaming-facewash-for-all-skin-types
Speaking about the launch, Dr. Renita Rajan, Founder of CHOSEN by Dermatology, said, “Cleansing is the most frequent step in skincare — simple, yet often underestimated. Many patients struggle with cleansers that undo their progress. Our community’s feedback has been instrumental in shaping the Balanced Foaming Facewash to ensure it supports, not disrupts, daily skin health.”
With this innovation, CHOSEN transforms cleansing from a routine step into a mindful ritual — one that respects the skin’s natural balance while providing nourishment and protection. The Balanced Foaming Facewash is now available online and at select retail outlets across India.
About CHOSEN by Dermatology:
CHOSEN by Dermatology is a science-led dermocosmetic brand founded by dermatologist Dr. Renita Rajan, dedicated to formulating barrier-safe, context-driven skincare for Indian skin. With a focus on sustainability, research, and efficacy, CHOSEN bridges advanced dermatological science with nature to design products that empower consumers to care for their skin mindfully.
