Brewed by Foovies – the best of food and movies, the campaign celebrates International Coffee Day by blending cinema, coffee, and culture to redefine audience experiences.
National, October 6, 2025: Cinépolis, India’s first international cinema exhibitor, has launched a nationwide Coffee Culture Campaign to mark International Coffee Day, transforming cinema spaces into vibrant cultural hubs. Running through October across all Cinépolis outlets, the campaign—Brewed by Foovies: the best of food and movies—celebrates coffee as the perfect companion to cinema while sparking a new cultural dialogue around India’s growing coffee movement.
The celebrations began on 1st October with an exclusive offer inviting moviegoers to indulge in their favorite brews—buy any two coffees for ₹299 and add a muffin for just ₹99. Available nationwide, the offer is just one part of a larger experiential campaign designed to connect with Gen Z and young professionals, creating memorable, conversation-worthy moments that extend far beyond the screen.
At the heart of the campaign is India’s first-ever Coffee Rave inside a cinema, hosted at Cinépolis Seasons Mall, Pune. The groundbreaking event merged coffee, music, and movies under one roof—featuring live performances by Shasha and Viewliminal, immersive Dolby Atmos soundscapes, and cinematic visuals that turned a theatre into an energetic cultural playground. Guests also enjoyed a coffee tasting counter, sampling signature brews in a one-of-a-kind sensory experience.
Ahead of the launch, Cinépolis created buzz through a social media teaser campaign, offering audiences a glimpse of the experience and establishing Foovies as a new culture-first initiative redefining the moviegoing journey.
Commenting on the campaign, Devang Sampat, Managing Director, Cinépolis India, said:
> “At Cinépolis, we aim to create experiences that go beyond the screen. This celebration blends coffee culture into the cinema-going journey, and the Coffee Rave is a cultural innovation that reinforces our commitment to offering immersive, youthful, and high-energy experiences.”
With this campaign, Cinépolis is not only commemorating International Coffee Day but also pioneering a cultural shift in how cinema brands engage with young audiences. By fusing coffee, cinema, and pop culture, the brand continues to lead innovation in India’s entertainment and lifestyle landscape.
About Cinépolis India:
Cinépolis India, a group company of Cinépolis, is the first international cinema exhibitor in India. With 449 screens across the country under the brands Cinépolis, Cinépolis VIP, and Fun Cinemas, the company is known for pioneering innovations such as luxury cinemas, Cinépolis Junior Auditoriums, and its popular loyalty program, Club Cinépolis. Recognized with multiple industry awards including the IMAX Big Cine Award for India’s Top Multiplex Chain of the Year, Cinépolis continues to elevate moviegoing into an unforgettable experience.
