First Indian Smart TV OS to introduce non-intrusive 3D ad units, enhancing brand impact and viewer engagement across 12M+ connected homes
Mumbai, September 4, 2025: CloudTV, India’s first certified Smart TV operating system, has launched 3D Ads on its platform, becoming the first Indian OS brand to introduce immersive, non-intrusive ad formats on Connected TV (CTV). With a reach of over 12 million households across Tier 1, 2, and 3 cities, and powering more than 250 smart TV brands, CloudTV’s new 3D ad units aim to transform how advertisers capture attention and deliver impactful storytelling.
Unlike conventional CTV ad formats, CloudTV’s 3D ads provide a premium, attention-grabbing environment that boosts brand recall while maintaining a seamless viewer experience. Early campaigns have demonstrated strong performance, with CloudTV’s partnership with AiYO (AI-first content studio) and client MyFitness delivering a 25% higher completion rate compared to standard masthead video ads.
“With India’s Connected TV market projected to reach 25 million households by 2026, brands are actively seeking innovative ad solutions,” said Abhijeet Rajpurohit, COO & Co-founder, CloudTV.
> “The launch of 3D ads positions CloudTV at the forefront of CTV innovation. Our 3D ad inventory offers brands a high-impact, differentiated platform to engage audiences and stand out in a cluttered advertising ecosystem.”
Driving Innovation in CTV Advertising
CloudTV’s 3D ad units represent a fundamental shift in CTV monetization, allowing advertisers to move beyond the limitations of traditional video and display ads. By blending innovation with non-intrusive design, these ads deliver measurable outcomes while enriching the viewer experience.
The launch builds on CloudTV’s recent initiatives, including the unveiling of its CTV advertising platform and a strategic partnership with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. CloudTV has also introduced a dedicated brand portal for agencies and advertisers to access inventory insights, audience data, and partnership opportunities.
About CloudTV
CloudTV is India’s first certified Smart TV OS, powering over 250 TV brands and reaching millions of households across the country. With a focus on innovation, scale, and monetization, CloudTV provides a complete connected TV ecosystem combining advanced technology, user-friendly design, and impactful advertising solutions.
