Special edition ‘Three in One Parampara Agarbathi’ pays tribute to Karnataka’s culture and tradition
Bangalore, September 23, 2025 – Cycle Pure Agarbathi, India’s leading incense brand, has announced an exclusive collaboration with Kantara: Chapter 1, the much-awaited pan-Indian mythological action drama, as its official prayer partner. To mark the association, the brand unveiled a limited-edition Kantara-themed collection – ‘Three in One Parampara Agarbathi’, designed to capture the essence of Karnataka’s cultural heritage through divine fragrance.
Crafted to symbolize “divine fragrance for divine experience”, the Parampara range blends tradition, spirituality, and authenticity, making it a special offering for devotees and fragrance enthusiasts.
> “Kantara is more than just cinema; it celebrates the deep-rooted traditions of our land through storytelling,” said Arjun Ranga, Managing Director, Cycle Pure Agarbathi. “At Cycle, we resonate deeply with this ethos. With the Parampara range, we honor the divine connection between fragrance, devotion, and heritage.”
The special edition collection will be available across retail outlets in India for a limited time, adding value as both a devotional product and a collector’s keepsake.
About NRRS (Cycle Pure Agarbathi)
Founded in 1948 by Shri N. Ranga Rao in Mysuru, Cycle Pure Agarbathi is the flagship brand of NR Group, the world’s largest-selling incense stick brand. Over the decades, NR Group has grown from a home-grown enterprise into a diversified conglomerate with businesses spanning functional air care (Lia), wellness home fragrances (IRIS), floral extracts (NESSO), and aerospace components (Rangsons Technologies). Through its social arm, the NR Foundation, the group remains deeply committed to philanthropy and community development. Today, the third generation of the Ranga Rao family continues to lead the group with a vision rooted in devotion, innovation, and responsibility.
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