National, 13 June 2025: DDB Mudra has conceptualized the launch campaign for Meta AI in India, Meta’s intelligent AI tool, with a simple yet powerful question that resonates across the country — “Aaj kya karoge?”The campaign addresses a key insight: while AI is often perceived narrowly as just a utility tool, it holds immense potential to inspire creativity and enrich everyday life. By integrating Meta AI into platforms like WhatsApp, Facebook, and Instagram — where users already spend most of their time — the campaign highlights how AI can become a thought partner, sparking fresh ideas and elevating daily experiences.Six regionally tailored films were launched, portraying relatable stories from different parts of India to showcase how Meta AI can turn the mundane into magical. Complementing this were contextual YouTube ads, localized billboards in Delhi and Lucknow, and collaborations with 12 influencers who reimagined their routines using Meta AI — from simplifying tasks to building connections and unlocking new possibilities.Mahima Mathur, Creative Director at DDB Mudra, shared, “We didn’t want to introduce Meta AI with the usual fanfare. We wanted people to discover it naturally — in a WhatsApp chat, while scrolling through Facebook, or inside an Instagram group. ‘Aaj kya karoge?’ isn’t just a line. It’s an invitation to think bigger, try something new, and let Meta AI make it easier — one day at a time.”With this campaign, Meta AI aims to reach millions across India, inviting users to see it as a friendly, personalized, and intelligent companion in their daily lives.👉 Watch the Meta AI Films: https://youtube.com/playlist?list=PLf-TZNF4Mlay3wwev0Geo4-z1698hTPve&si=rn-fepg29O4ZTWt1
