Comedy meets skincare in a faux-podcast reel that blends satire, product storytelling, and Gen Z humour
National, August 8, 2025: Deconstruct Skincare, the science-backed beauty brand known for its Highly Effective Yet Gentle formulations, has launched a cheeky new digital campaign featuring stand-up artist Samay Raina and content creator Apoorva Mukhija, aka The Rebel Kid. The duo, last seen together in the buzzworthy India’s Got Latent, return with a fresh satirical spin on the creator podcast format — delivering skincare marketing with a dose of irreverent comedy.
The two-minute reel opens in a faux podcast setup, with Samay greeting Apoorva in his trademark deadpan style before dropping a risqué opener: “Yaar humare last meeting ke baad mujhe toh STD hi ho gaya tha” — quickly corrected by Apoorva with, “PTSD hota hai woh.” Samay’s punchline? “Nahi nahi, mujhe STD hi hua tha – Sun Transmitted Disease.”
This sets up a smooth plug for Deconstruct’s Gel Sunscreen, praised for its suitability for all skin types, no white cast, and reliable sun protection. Samay recalls travel-induced skin damage during trips to Assam and Gujarat, segueing into the sunscreen’s benefits. Later, a spontaneous detour introduces Deconstruct’s Vitamin C Serum with Ferulic Acid, presented as a solution for dark spots — with a playful off-screen jab at Apoorva.
Backed by a jingle-style score, sharp editing, and quick-fire banter, the reel walks the fine line between satire and product storytelling. It also taps into internet culture and the rising popularity of podcast-style content, making it instantly relatable to Deconstruct’s young, digitally native audience.
The campaign has already gained traction across social media, with netizens praising its humour, timing, and “best GRWM ever” product placement. Comments range from “Brand promotion at its best 😂” to “Supreme leader take a bow 😂🔥🙌”, underscoring its viral appeal.
By pairing two bold personalities with its minimalist, ingredient-first philosophy, Deconstruct reinforces its belief that skincare doesn’t need to be boring — and neither should beauty marketing.