The cinematic campaign celebrates the eternal love of Radha and Krishna through artistry, devotion, and timeless jewellery design.
Bengaluru – September 15, 2025: Dentsu Creative Webchutney has partnered with Bhima to unveil RaasLeela, a jewellery campaign inspired by the divine love story of Radha and Krishna. Bringing together artistry, devotion, and surreal realism, the campaign reimagines Vrindavan and its spiritual aura through a cinematic lens.
Conceptualised and executed by Dentsu Creative Webchutney, RaasLeela transports audiences into the mystical twilight of Vrindavan, the setting where the dance of Radha and Krishna is believed to have unfolded. With evocative cinematography, dreamlike lighting, and soulful music, the campaign creates a sacred yet artistic atmosphere, with Bhima’s jewellery showcased as the timeless hero of the narrative.
“The jewellery mirrors the spirit of Vrindavan, carrying within it fragments of eternity and the essence of a love that has endured through centuries,” the brand stated.
Speaking on the campaign, Rashmi Krishnan Bhatt, Director, Bhima Gold Pvt Ltd, said: “As a brand that creates timeless jewellery, it feels only fitting that we tell a timeless love story. With RaasLeela, we celebrate devotion, beauty, and artistry in their purest form. Each piece is more than design; it carries a fragment of eternity, echoing a love that has lived for ages and will outlive us all.”
Commenting on the creative vision, Toms John Mathew, Executive Vice President, Dentsu Creative Webchutney, added: “Bhima has always stood for jewellery that transcends adornment, becoming part of stories that are divine, eternal, and cherished. From the inception of this project, we knew the campaign had to feel ethereal and sacred. Through light, music, and movement, we sought to transport audiences to a divine plane where love and devotion are inseparable.”
By combining mythology, visual artistry, and jewellery design, RaasLeela positions Bhima’s creations not just as ornaments but as heirlooms woven into stories of eternal love and devotion.
Link to the film:
