Leadership shift strengthens dentsu’s integrated strategy as Sujeet Behra takes on expanded mandate; Sanchayeeta Verma departs after pivotal tenure.
INDIA – July 3, 2025: Dentsu India has announced the elevation of Sujeet Behra as President, Carat, with an expanded remit as Chief Strategy Officer (CSO), Dentsu Media, marking a significant leadership shift aimed at reinforcing the agency network’s integrated approach to media and strategic excellence. Sujeet will report directly to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia.
This dual role comes as Sanchayeeta Verma, former CEO of Carat, moves on to pursue new professional endeavors. During her tenure, Sanchayeeta played a crucial role in driving Carat’s growth with a strong emphasis on client centricity and collaborative culture, laying a robust foundation for future success.
Sujeet, who has been part of Carat for over three years in leadership roles including Carat North business head, Chief Growth Officer, and CSO, has been instrumental in defining the agency’s strategic roadmap. His focus on innovation and future-readiness has helped position Carat as a leading player in India’s evolving media landscape.
Driving Integrated, Insight-Led Solutions
In his expanded roles, Sujeet will lead the strategic vision for both Carat and Dentsu Media. His mandate includes spearheading cross-functional, insight-driven solutions that align with clients’ dynamic business needs, integrating data, technology, and creativity in line with dentsu’s global commitment to delivering connected, future-ready solutions.
“Sanchayeeta has played an incredible role in shaping Carat’s growth story – driving momentum, nurturing talent, and strengthening the agency’s strategic foundation. As she embarks on her next chapter, we wish her continued success,” said Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia. “Sujeet’s expanded mandate comes at a pivotal time. His sharp strategic thinking, collaborative mindset, and deep understanding of the evolving media landscape reflect dentsu’s commitment to integrated thinking – where media, creative, and performance unite to drive business impact.”
Reflecting on his elevation, Sujeet Behra shared, “I am honored to be part of dentsu and Carat at such an exciting and transformative time. My focus will be on fostering a collaborative and growth-oriented environment, where we continue to push the boundaries of creativity and deliver exceptional results for our clients.”
With this appointment, Dentsu India reiterates its dedication to empowering leadership and driving innovation that creates meaningful impact for clients across India and beyond.