Mumbai becomes the latest hub in Dentsu’s global innovation network, driving purpose-led solutions for brands and society.
Mumbai, 17 July 2025 – Dentsu has officially launched Dentsu Lab in India, expanding its global innovation network into one of the world’s fastest-growing markets. The Mumbai launch positions India alongside Tokyo, London, and Warsaw as a key hub for Dentsu’s cutting-edge innovation ecosystem.
Founded in 2014 by Dentsu’s Global Chief Creative Officer Yasuharu Sasaki, Dentsu Lab has consistently pushed the boundaries of AI, immersive technology, and human-centered design. The new Indian hub will harness the country’s rich cultural insights and technological talent to create impact-driven solutions that blend creativity with code.
“India holds a special strength—a harmony of emotional insight, cultural richness, and technical excellence,” said Sasaki. “With Dentsu Lab in India, we bring this strength into our global network to create innovation that is grounded in humanity and designed to serve both business and society.”
The Lab will be led by Gurbaksh Singh, Chief Creative & Innovation Officer, South Asia, who will drive collaborations with clients, startups, and partners to deliver future-ready innovations. Key prototypes showcased at the launch included:
Tokonoma – An AI-powered installation transforming Japanese pottery into music
Unlabeled – A fashion-tech concept challenging AI surveillance biasGaruda Rakshak – A drone-powered public safety solution
Motorola Deep Connect – Addressing connectivity gaps through emotional tech design
Unfiltered History Tour – An AR-powered museum experience subverting colonial narratives
Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, and Narayan Devanathan, President & Chief Strategy Officer, South Asia, highlighted India’s role as a “crucible of possibility”, blending data with empathy and logic with intuition.
Dentsu Lab India will operate from dedicated spaces in Mumbai, Bengaluru, and Gurgaon, offering clients a living platform for ideation, prototyping, and co-creation. Its expertise spans events, gaming, retail innovation, AI, IoT, AR/VR, and rapid prototyping, enabling brands to move swiftly from “What Now?” to “What Next?”.
“Here in India, innovation will not only be efficient but empathetic, not only intelligent but inclusive,” Wadhwa and Devanathan reiterated.
Singh added, “We’re here to build innovation that solves real problems—fast, bold, and with intent. This Lab blends creative ingenuity with emerging technology to deliver meaningful change, now.”
About Dentsu
Dentsu is a leading global marketing and innovation network committed to creating meaningful impact for brands and society. Through creativity, technology, and cultural insight, Dentsu delivers solutions that move businesses forward with purpose.
