Backed by Warner Music India, the label aims to amplify authentic independent voices and connect Indian talent with global audiences
Mumbai, September 1, 2025: Divo Music, a Warner Music India company and one of the country’s leading music and content enterprises, has announced the launch of Loopd, a new label dedicated to independent music. Positioned as a platform for originality, quality, and creativity, Loopd seeks to empower emerging artists and help them share their unique stories and sounds with audiences across India and worldwide.
With Warner Music Group’s international distribution network and expertise, Loopd will provide independent musicians the tools to expand their reach globally while staying true to their creative spirit. The launch comes at a time when non-film and indie music in India is witnessing rapid growth, driven by streaming platforms and evolving listener preferences.
Shahir Muneer, Founder & Director of Divo, said:
> “Loopd is built with artists at its heart. We want to empower independent musicians with the right resources, visibility, and reach, while letting them stay true to their creativity. This is about building a movement, not just a label.”
Jay Mehta, Managing Director, Warner Music India & SAARC, added:
> “Loopd strengthens our commitment to India’s diverse music culture. Independent and regional voices are shaping the future, and with this label we are creating a platform that celebrates originality while connecting artists to global audiences.”
Loopd has already debuted with “Nizhal” by Adhithya RK, unveiled by Malayalam superstar Mohanlal. Upcoming releases include “Parota and Beef” featuring Tuhin, “Prema” featuring Junaid Kumar, “Hiraaya” featuring Samuel Paul, and “Peraasaye” featuring Pradeep Kumar.
With Loopd’s entry, India’s indie music movement gains a powerful new home, blending creative freedom with international exposure.
About Divo Music:
Divo Music, part of Warner Music India, is a leading Indian music and digital content company. The company specializes in music distribution, artist promotion, and entertainment content solutions, working with major brands, artists, and creators to shape India’s evolving music landscape.