The iconic New York reveal reflects DLF’s commitment to the Indian diaspora, ahead of its most ambitious luxury residential launch in Gurugram
June 17, 2024 | New Delhi / New York:In a powerful display of global brand storytelling, DLF, India’s largest listed real estate developer, unveiled the name and first visuals of its upcoming luxury residential project — DLF Privana North — on the towering digital displays of Times Square, New York. The launch marks a significant moment as DLF positions its latest development on the world’s grandest stage for innovation and spectacle.The showcase lit up Times Square’s famed ‘The Cube’ at 2 Times Square, with visuals of Privana North’s sleek 50-storey towers set against Gurugram’s modern skyline. The campaign, wrapped in muted scarlet branding, reached millions of visitors and echoed across social media platforms worldwide, underscoring DLF’s aspiration to connect with India’s global citizens.DLF’s decision to unveil Privana North at Times Square is rooted in its deep engagement with the Indian diaspora — which contributes nearly 30% to its residential sales, with the U.S. accounting for a substantial share. The move reaffirms DLF’s global outlook and celebrates Indians who continue to invest in India’s urban transformation from across the world.Part of the ~116-acre integrated luxury township DLF Privana in Sectors 76 and 77, Gurugram, Privana North follows the success of Privana South and West — both sell-out ventures that set new benchmarks in luxury living. Anticipation for Privana North has been building globally, with the project poised to become Gurugram’s most sought-after address upon launch.“This Times Square reveal is more than a marketing campaign. It’s a statement of intent — a tribute to our global customers and a proud moment for Indian real estate on the world stage,” said a DLF spokesperson.
