Pidilite’s flagship waterproofing brand supports thousands of pilgrims with walking roofs and mobile shelters, blending care with cultural tradition
MUMBAI, July 24, 2025:In a heartfelt gesture of care and community connection, Dr. Fixit, the leading waterproofing solutions brand from Pidilite Industries Ltd., brought protection beyond homes to Maharashtra’s iconic Pandharpur Wari. The annual spiritual pilgrimage, which draws lakhs of devotees known as Warkaris, witnessed a unique initiative this year—custom-designed walking roofs and mobile shelters that shielded pilgrims from monsoon rains and offered much-needed rest during their sacred journey.
The walking roofs moved alongside devotees, ensuring their spiritual march remained uninterrupted despite harsh weather conditions. Strategically placed mobile shelters along the route provided safe, dry resting points for thousands of Warkaris. Through this thoughtful intervention, Dr. Fixit seamlessly integrated its brand promise of “protection” into the emotional and cultural fabric of Maharashtra and Karnataka.
Speaking about the initiative, Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries Ltd., said:
“At Pidilite, we believe our brands must connect with people, moments, and emotions in a meaningful way. Our initiative during the Pandharpur Wari reflects that belief. By walking with the Warkaris and providing shelters, we aimed to support their journey in an unobtrusive yet impactful manner, deepening our bond with the community.”
Each roof, measuring 8×10 feet, carried the message “Geela hai bahar, Sukha hai andar” (Wet outside, dry inside), turning Dr. Fixit’s promise of protection into a living experience. Mobile shelters along the Wari route became havens of relief, embodying the brand’s ethos of safeguarding not just homes but also lives.
With over 25 years of expertise and 1,000 crore sq. ft. of waterproofed spaces, Dr. Fixit continues to redefine what protection means—extending beyond walls and roofs to embrace people, traditions, and shared stories.
About Dr. Fixit
Dr. Fixit is a flagship waterproofing solutions brand from Pidilite Industries Ltd., offering comprehensive solutions for terraces, bathrooms, basements, and water tanks. With decades of expertise, it has become a trusted name in safeguarding homes and structures across India.
