Rajeev Jain, Sr VP, Corporate Marketing, DS, Group, Prasanth Kumar, CEO, WPP Media, South Asia
A free, research-backed guide blending academic insight and practical frameworks to elevate India’s digital marketing standards
New Delhi | August 21, 2025: DS Group, in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing, India’s first end-to-end playbook designed to standardize and strengthen digital marketing practices across the country.
Rajeev Jain, Sr VP, Corporate Marketing, DS, Group, Shashank Surana, Director, DS Group, Rohan Kumar, Director, DS Group Rajiv Kumar, Vice Chairman, DS Group Prasanth Kumar, CEO, WPP Media, South Asia Amin Lakhani, President, Client Solutions, WPP Media Ashwin Padmanabhan, COO, WPP Media, South Asia Navin Khemka, President, Client Solutions, WPP Media
Crafted through deep research and industry expertise, DCODE offers actionable strategies, processes, and templates across Paid Media, Social Media, Influencer Marketing, SEO, Online Reputation Management, and more. The playbook will be available for open-access download, serving marketers, agencies, students, and CXOs alike.
Unveiled at a high-profile event with panel discussions and keynotes, DCODE aims to address the fragmentation and complexity of India’s digital ecosystem, while offering evolving best practices that will be regularly updated.
“DCODE is a ground-breaking playbook that captures the best practices to remain relevant and efficient, guiding everyone from marketers to digital enthusiasts,” said Rajiv Kumar, Vice Chairman, DS Group. “It represents a significant contribution to the industry.”
Prasanth Kumar, CEO, WPP Media South Asia, added, “This collaboration redefines industry standards, empowering businesses and professionals to master the fast-evolving digital landscape.”
With India’s advertising market projected to grow 7% in 2025—driven largely by digital’s 60% share—DCODE is positioned as a legacy resource to help professionals optimize strategy and achieve marketing excellence.