Immersive Treasure Hunt Game brings Navratri, Durga Puja, and Ram Leela celebrations to a single online platform under the Pulse of India campaign.
New Delhi, September 24, 2025: Pulse candy, the flagship brand of Dharampal Satyapal Group (DS Group), has unveiled the 5th edition of its signature digital property Pulse Ka Pandal under the Pulse of India campaign. Live from September 22 to October 2, 2025, on http://www.pulsekapandal.in/the initiative fuses gamification, cultural storytelling, and social interactivity, offering consumers a vibrant way to celebrate India’s festive season online.
This year’s edition introduces an immersive Festive Treasure Hunt Game, reimagining how festivals are experienced digitally. The virtual pandal captures the essence of Navratri, Durga Puja, and Ram Leela, inviting participants to complete a 60-second treasure hunt by spotting iconic cultural elements such as dandiya, chaniya choli, dhunuchi, conch shells, chariots, and bows. Successful participants unlock festive rewards and receive AI-personalised greetings, instantly shareable on WhatsApp and Instagram, making each play a personal and social celebratio
Arvind Kumar, Senior General Manager – Marketing, Confectionery, DS Group, said:
> “Indian festivals are moments of collective joy and identity that unite people across regions. Through the Pulse of India campaign, Pulse candy continues to celebrate traditions while embracing innovation. With the Treasure Hunt Game in this edition of Pulse Ka Pandal, we are offering today’s youth a participative and shareable way to celebrate Navratri, Durga Puja, and Ram Leela, strengthening Pulse’s position as an integral part of India’s festive joy.”
Market Leadership and Consumer Connect
Pulse candy recorded sales of over ₹750 crore at consumer price in FY 2024–25, translating to 750 crore candies sold within a year. With nine years of uninterrupted market leadership in the hard-boiled candy segment, Pulse continues to expand its consumer connect through cultural touchpoints like Pulse Ka Pandal, reinforcing its position as India’s most widely distributed hard-boiled candy brand.
About DS Group
The Dharampal Satyapal Group (DS Group) is a leading FMCG conglomerate and multi-business corporation with a legacy dating back to 1929. With a diverse portfolio spanning Food & Beverages, Confectionery, Mouth Fresheners, Hospitality, Agri, Luxury Retail, and other businesses, the Group houses renowned brands including Catch, Pulse, Pass Pass, Silver Pearls, Rajnigandha, L’Opéra, Le Marche, and Namah.
DS Group is guided by its commitment to collective good and sustainability. Its headquarters has been awarded the LEED Platinum certification under the USGBC Existing Building O&M program v4.0 and the LEED Zero Carbon Certification, reaffirming its leadership in sustainable business practices.
