New film highlights Dubai’s stunning attractions through the lens of three Korean superstars
INDIA, July 25, 2025: Dubai’s Department of Economy and Tourism has launched a new ‘Dubai, Who’s Ready?’ campaign film featuring South Korean actors Park Seo Jun, Choi Woo Shik, and Park Hyung Sik.
Shot across iconic locations like Al Qudra Desert, Al Seef, Topgolf Dubai, Jumeirah Mina Al Salam, and Al Habtoor Palace, the film follows three friends rediscovering joy and adventure in Dubai.
The stars’ real-life friendship adds warmth and relatability, inspiring travellers to create their own Dubai stories.
The campaign will run across South Korea, Australia, China, India, Indonesia, Japan, Malaysia, and Vietnam, leveraging the actors’ global popularity to showcase Dubai’s mix of desert adventures, seaside serenity, vibrant culture, and luxury experiences.
> “This campaign highlights Dubai’s diverse attractions while engaging new audiences globally,” said Shahab Shayan, DCTCM Regional Director.
The film joins Dubai’s series of celebrity-led tourism campaigns featuring Millie Bobby Brown, Jake Bongiovi, Shah Rukh Khan, Zac Efron, and more.
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