ABBY Creative Awards Powered by One Show
Mumbai: In a defining moment at ABBY 2025, Enormous claimed the coveted ‘Agency of the Year’ title, cementing its position as a powerhouse of bold creativity and strategic excellence. With work that sparked conversations and moved markets, Enormous stood tall among fierce contenders—turning audacious ideas into award-winning impact. This win is more than a trophy—it’s a statement. Enormous isn’t just creating campaigns; it’s shaping the future of Indian advertising. Leo India Secures Second Place with 196 Points, VML India Follows in Third with 78 at ABBY 2025 With a commanding total of 196 points, Leo India claimed the second position at ABBY 2025, reinforcing its creative strength across categories. VML India earned a well-deserved third place with 78 points, showcasing impactful work that resonated with both juries and audiences. Leo India Leads in Brand Activation at ABBY 2025 Leo India emerged as the top performer in the Brand Activation category, securing the winning spot with an impressive tally of 2 Silver, 4 Bronze, and 1 Merit award. Grey Group and McCann Worldgroup India followed closely, earning 24 and 20 points respectively to take the second and third positions in this fiercely competitive segment. FCB India Reigns in Branded Content at ABBY 2025 FCB India clinched the top spot in the Branded Content category with a powerful performance, taking home 3 Silver and 3 Bronze metals. Leo India followed in second place with 20 points, while Enormous secured the third position with 14 points, rounding off a competitive and creatively rich category. Leo India Tops Health Specialist Category at ABBY 2025 Leo India claimed the first position in the Health Specialist category with a standout performance, winning 1 Gold, 4 Silver, and 4 Merit awards. Mudra Max secured the second spot with 16 points, followed by McCann Worldgroup India in third with 14 points, showcasing strong creative momentum in the ever-evolving health communications space. Good Morning Films Shines Bright in Video Craft at ABBY 2025 Good Morning Films dominated the Video Craft category, emerging as the clear winner with a stellar haul of 3 Gold, 7 Silver, 3 Bronze, and 3 Merit awards. Enormous followed in second place with 34 points, while Vanilla Films secured the third position with 24 points, rounding off a category that celebrated visual excellence and storytelling finesse. Four Grand Prix Shine at ABBY 2025, Celebrating Bold and Breakthrough Work This year’s ABBY Awards witnessed the celebration of Four prestigious Grand Prix wins, each honouring groundbreaking creativity and purpose-driven storytelling: Famous Innovations took home two Grand Prix for Henlo Pet Nutrition’s hard-hitting campaign ‘The Anatomy of Suffering’. VML India won a Grand Prix for Neeman’s with the clever and disruptive ‘Are Those Neeman’s Shoes? Phone Hack’ campaign. Tribe Communications Pvt. Ltd. was awarded a Grand Prix for Kansai Nerolac Paints Pvt. Ltd. for the empowering initiative ‘Nerolac Dukan It Yourself (DIY Your Shop)’. These wins stood out as shining examples of how creativity can inspire change, drive innovation, and leave a lasting impact.
