Dual-powered innovation ensures uninterrupted illumination; brand partners with Sonakshi Sinha’s thriller Nikita Roy for #NeverOutOfLight campaign
Mumbai, July 17, 2025: Eveready Industries, India’s leading flashlight and battery brand, has disrupted the country’s portable lighting segment with the launch of its first-ever Hybrid Torch, an innovative dual-powered flashlight designed to ensure consumers are never out of light.
This patent-applied hybrid torch combines the convenience of a fast-charging USB Type-C rechargeable battery with the reliability of 3xAA batteries, allowing users to seamlessly switch between power modes in seconds. Ideal for everyday use, travel, camping, trekking, security, and emergencies, the torch is engineered for durability and efficiency with:
A 1W super-bright front LED for focused illumination and a 1W side light for wider coverage
Overcharge and deep discharge protection for enhanced battery life
A user-friendly design featuring a power mode selector switch, slide switch for front and side lighting, and a charging indicator
Priced at just ₹399, the Hybrid Torch is available in two vibrant colors—red and green—at leading retail stores and on major e-commerce platforms across India.
Blending Innovation with Entertainment
To mark the launch, Eveready has partnered with Bollywood actress Sonakshi Sinha’s supernatural thriller Nikita Roy. As part of the collaboration, a special video featuring Sonakshi highlights the torch’s 2-in-1 power backup and quick-toggle feature, seamlessly tying in with the film’s themes of resilience and illumination.
“Our association with Nikita Roy is more than a product integration—it symbolizes resilience and the will to keep going, even in the darkest of times,” said Anirban Banerjee, CEO, Eveready Industries India Limited.
He added: “Innovation has always been at the heart of Eveready. With the Hybrid Torch, we’re delivering a new-age solution that promises uninterrupted lighting with modern convenience. This product reflects our legacy of trust and our commitment to smarter, practical solutions for Indian households.”
Innovation Legacy Continues
The Hybrid Torch marks Eveready’s second major innovation in two years, following the launch of the Siren Torch, a compact rechargeable torch with a built-in 100-decibel safety alarm designed to enhance women’s security.
With the Hybrid Torch, Eveready strengthens its promise of delivering reliable, affordable, and innovative lighting solutions that meet the evolving needs of Indian consumers.
Link:
