The ad-tech SaaS agency’s initiative offers free strategic mentorship to startups under one year old or with annual revenues below ₹1 crore.
India, October 7, 2025 — In a move to give back to the entrepreneurial ecosystem, Excellent Publicity, a leading ad-tech SaaS agency, has launched a pro bono consultation initiative aimed at empowering early-stage entrepreneurs across India.
With over 13 years of experience in the advertising industry, the agency has closely observed the challenges faced by startups—particularly those struggling to establish visibility and credibility in competitive markets. Recognizing this gap, Excellent Publicity will now offer free strategic consultations to ventures that are less than a year old or generating under ₹1 crore in annual revenue.
The initiative will provide one-on-one mentorship sessions focused on brand building, marketing, and growth strategies, helping founders make informed decisions during the most crucial stages of their business journey.
> “At the beginning of our own journey, we had no one to turn to,” said Vaishal Dalal, Co-founder of Excellent Publicity, who will personally lead the initiative. “Within our first 10 months, we faced setbacks and financial losses that nearly broke us. We were fortunate to rebuild, but not everyone gets that chance. This program is our way of ensuring that new entrepreneurs don’t feel as alone as we once did.”
Entrepreneurs can register for a session through the “Startup Consultation” page on Excellent Publicity’s website. Each consultation will be provided with no commercial obligations, allowing participants to implement insights freely, whether or not they continue working with the agency.
> “This isn’t about profits, it’s about purpose,” added Vaishal. “If even one entrepreneur finds their way forward through our guidance, it can create a ripple effect—sparking jobs, innovation, and opportunities for many others.”
Currently, the initiative is planned as a one-time program, but the agency has expressed openness to extending it based on the response and its overall impact.
About Excellent Publicity:
Excellent Publicity is a leading ad-tech SaaS agency offering innovative advertising and marketing solutions across industries. With over a decade of experience, the company focuses on making advertising accessible, measurable, and effective for brands of all sizes. Through data-driven strategies and creative innovation, Excellent Publicity continues to help businesses grow their presence in India and globally.
