Latest chapter of the ‘Kids Recommended’ campaign turns children’s dream vacations into reality, showcasing Abu Dhabi’s attractions through their eyes.
Abu Dhabi, UAE, August 2025: Experience Abu Dhabi has unveiled the latest phase of its ‘Kids Recommended’ campaign, bringing to life a holiday itinerary designed entirely by children and captured through the adventures of young international content creators.
The campaign is built on extensive global research involving more than 7,000 children and their parents across nine countries. The findings inspired a seven-day, kid-curated itinerary blending adventure, culture, and family connection — tailored to what children truly want from a holiday.
To showcase the itinerary, young creators from Italy, India, China, the United States, Russia, and Saudi Arabia — including Stefano & Ilary, Aakriti Sharma, Zhen Zhen, Joory Almothana with her children, Helena Sazhina with her twins, and The London Family — explored Abu Dhabi’s top attractions. Their journey included visits to Ferrari World Yas Island, Yas Marina Circuit, Emirates Park Zoo and Resort, and the newly opened teamLab Phenomena, offering an immersive glimpse of the city’s magic from a child’s perspective.
The campaign is part of Experience Abu Dhabi’s ‘Totally Recommended’ summer platform, spotlighting what modern young travellers value most — creativity, connection, and the thrill of stepping into their favourite stories. Research revealed that 90% of kids want to make new friends on holiday, with many seeking experiences that bring fantasy worlds to life.
The hero film for the campaign launches on YouTube, supported by a social-first rollout across Instagram, Facebook, TikTok, and X, featuring carousels, reels, and short-form videos.
About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives sustainable growth in the emirate’s culture, tourism, and creative industries, fuelling economic progress while preserving authenticity. Working with partners to position Abu Dhabi as a leading global destination, DCT Abu Dhabi champions innovation, hospitality, and unique cultural experiences.