Youth fashion brand picks the ocean over mountains in its latest campaign celebrating unpredictability and flow
Bengaluru, July 21, 2025: Fastrack, India’s most loved youth fashion brand, has dived headfirst into the “mountains vs beaches” debate with a clear winner—the ocean. Introducing Oceanyx, a vibrant new collection of ocean-inspired watches crafted for those who embrace waves over summits and flow over rigidity.
Reflecting the refreshing unpredictability of the ocean, Oceanyx captures a carefree yet effortlessly cool vibe. The collection features wave-textured dials, marine-hued ceramic straps, and playful details like a whale-fin-shaped second hand, all echoing the depth and movement of life underwater.
The campaign for Oceanyx builds a world where ocean energy fuels personal expression, inviting a community that moves fluidly, embraces their natural rhythm, and answers the call of the sea.
“At Fastrack, we always put our own spin on things—making them bold, relevant, and never too predictable. The mountains vs beaches debate has always been fun, but this time, the ocean has won hands down. Some days it’s wild, some days it’s calm, and most days it’s unpredictable—that’s the exact energy Oceanyx brings. It’s for people who move with the tide, go with the flow, and create their own vibe,” said Danny Jacob, Head of Marketing at Fastrack.
Priced between ₹3,795 and ₹9,795, Oceanyx offers bold, ocean-inspired style for every personality. The collection is available at Fastrack stores, fastrack.in, Titan World outlets, and leading e-commerce platforms.
With Oceanyx, Fastrack redefines the youth fashion watch segment yet again—this time with a refreshing marine twist.
