With 17 years of advertising expertise, Mehra will strengthen leadership as the agency scales up its digital-first and brand-focused ambitions.
Mumbai, August 18, 2025: FCB NEO, part of FCB India, has announced the appointment of Binay Mehra as Senior Vice President, further strengthening its leadership team. With over 17 years of experience across diverse categories including food, beverage, fashion, sports, real estate, and politics, Mehra brings extensive expertise in building and managing marquee brands.
Over the past decade, Mehra has been closely associated with PepsiCo Foods, leading key portfolios across his previous agency roles. He most recently helmed the Lay’s and Quaker business, where he was responsible for driving integrated campaigns, innovation support, and digital transformation—delivering impactful brand experiences and strengthening consumer connect.
Welcoming him to the agency, Ashima Mehra, CEO, FCB NEO, said, “With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused. His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”
Sharing his excitement on the new role, Binay Mehra commented, “I’ve always believed in the power of creativity to solve real business problems. FCB NEO’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter.”
Binay Mehra will be based out of FCB NEO’s Delhi office.
About FCB NEO:
FCB NEO, part of the FCB India network, is a modern marketing and communications agency built to deliver creative solutions at the intersection of brand storytelling and digital innovation. With a focus on agility, strategic thinking, and impact-driven campaigns, the agency partners with leading brands to drive business transformation and cultural relevance.
