The new packaging brings together ease of use, fun, and creativity, making crafting more convenient, cleaner, and even more exciting for children.
Mumbai: Fevicol MR, the iconic art and craft glue brand from Pidilite Industries, has unveiled a refreshing new avatar with an innovative packaging design, reaffirming its commitment to continuous innovation and consumer delight. Backed by a legacy of over six decades, Fevicol MR continues to evolve with changing times to meet the needs of new-age creators.
The new packaging brings together ease of use, fun, and creativity, making crafting more convenient, cleaner, and even more exciting for children. Designed with a unique pull-push lock mechanism, the new Fevicol MR Pack comes in a pen-like shape for easy handling, features a mess-free nozzle that eliminates the hassle of misplacing caps or dried glue, and offers six attractive new pack designs. These designs also include a QR code that links to creative crafting tutorials, making it an engaging learning tool for kids.
The launch is supported by a vibrant ad campaign that brings the new design to life through a delightful TVC. In the ad, a child is seen joyfully crafting with the new Fevicol MR, while in the background, a catchy jingle, “Pull Karo, Stick Karo, Push Karo”, can be heard, that playfully highlights the ease and enjoyment of the new packaging. The jingle encapsulates the simplicity of the application process while amplifying the fun of creating.
Speaking on the development, Kashyap Gala, Senior Vice President for Consumer Products at Pidilite Industries., Ltd., stated, “The revamp of Fevicol MR’s packaging reaffirms our commitment to pioneering innovations that enhance the consumer experience. Consumers have widely appreciated the new packaging. The innovative design has resonated well, particularly with children and their parents, who find the new features both practical, useful, and enjoyable. The ease of use and the fun element introduced by the new designs have enhanced the overall crafting experience.”
To create strong visibility and connect at the point of sale, creative in-store displays and promotional materials have been deployed at leading stationery outlets across the country. The new Fevicol MR pack is now available nationwide across retail and stationery stores.
Over the last 60+ years, Fevicol MR has earned the trust of millions of parents, teachers, and children as the go-to adhesive for school projects and creative pursuits. This refreshed packaging is yet another testament to Fevicol MR’s legacy of staying ahead of the curve and inspiring creativity in every household.