New program offers YouTube Premium, 5% SuperCoins cashback, exclusive deals, and tailored rewards for India’s digital-first consumers
Bengaluru, Karnataka, India – August 25, 2025: Flipkart, India’s homegrown e-commerce marketplace, has introduced Flipkart Black, a premium subscription service designed to provide customers with greater control over their digital experiences and lifestyle rewards. Evolving from Flipkart’s earlier VIP subscription program, the new offering blends shopping, entertainment, and travel benefits under a single membership.
Priced at INR 1,499 annually (with an early bird offer of INR 990 in the launch month), Flipkart Black offers members a wide range of benefits, including:
One-year complimentary YouTube Premium: Ad-free videos, background play, offline downloads, and access to YouTube Music.
Exclusive “Flipkart Black Deals”: Special offers on premium appliances, gadgets, and lifestyle products.
5% SuperCoins Cashback: Earn up to ₹100 on every purchase.
Early Access to Sales: Priority entry to major shopping events with 15% instant bank offers during early access periods.
Priority Customer Support: Faster resolution with dedicated service agents.
Travel Benefits: Rs. 1 rescheduling and cancellation options on Cleartrip and Flipkart Travel.
Speaking on the launch, Rahat Patel, Vice President – Loyalty, Flipkart, said:
> “Our digitally savvy customers have evolved beyond the basic needs of value and convenience. They seek better control over their choices when it comes to online shopping and entertainment experiences. ‘Flipkart Black’ is designed to empower these customers with exactly that—by truly putting them in charge of their digital experiences and rewards. The first set of benefits focuses on shopping, entertainment, and travel, and we will continue expanding to add more value in the future.”
Flipkart Black vs. Flipkart Plus
While Flipkart Plus is an earned loyalty program rewarding consistent shoppers, Flipkart Black is a paid premium membership aimed at affluent, digital-first consumers. Unlike Plus, Black extends beyond e-commerce into entertainment and travel, providing instant value realization through YouTube Premium, Cleartrip benefits, and exclusive deals. Members also enjoy continuous savings through accelerated SuperCoin rewards and lifestyle perks.
By integrating core e-commerce benefits with lifestyle-oriented experiences, Flipkart Black marks a significant evolution in India’s subscription ecosystem, catering to a new generation of users who value both savings and premium experiences.
About Flipkart
Founded in 2007, Flipkart has grown into one of India’s leading e-commerce marketplaces, offering over 150 million products across 80+ categories. Committed to transforming online shopping in India, Flipkart continues to innovate through technology, supply chain efficiency, and customer-first initiatives.
