India’s leading gifting brand blends technology with emotion, launching its most diverse Rakhi collection yet
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New Delhi, July 24, 2025 – FNP (Ferns N Petals), India’s most loved gifting brand and a pioneer in Rakhi retail, has launched a first-of-its-kind Raksha Bandhan brand film created entirely using artificial intelligence. Staying true to its thought, “Door ho ya paas, Rakhi banayein khaas,” the campaign beautifully portrays how distance can never dilute the bond between siblings – whether they are in Delhi or Dublin.
Conceptualised by creative agency Teen Bandar and voiced by acclaimed actor Piyush Mishra, the 30-second AI-powered film showcases brothers around the world receiving heartfelt surprises from their sisters. Without any physical shoot, the visuals depict cross-continent celebrations with stunning realism, making it a cinematic tribute to the timeless sibling connection.
Adding a truly personal touch, the campaign includes dynamic film versions where the sender’s or sibling’s name is seamlessly integrated into the voiceover, making every viewing experience feel intimate and emotional.
Avi Kumar, Chief Marketing Officer, FNP, said, “In today’s globalised world, families are spread across countries, but the Rakhi bond remains unbreakable. By using AI, we’ve reimagined how we narrate this story while staying rooted in our promise – delivering not just gifts, but emotions, on time, anywhere in the world.”
Savio Joseph, Co-founder of Teen Bandar, added, “This campaign reinforces FNP’s global promise by showing that even across borders, a Rakhi can still feel personal and deeply meaningful.”
India’s Most Expansive Rakhi Collection
Alongside the innovative campaign, FNP has launched its most thoughtfully curated Rakhi collection to date. The 2025 range caters to every sibling’s unique style and preference, offering:
Designer Rakhis: Polki, Pearl finishes, dome-style spiritual motifs, and kids’ toy-themed rakhis
New-Age Formats: Rakhi-cum-jewellery, magnetic keepsake rakhis, and collectible trinkets
Family Combos: Bhaiya-Bhabhi sets, Kids’ Rakhis, and multi-rakhi family packs
Personalised Touches: Name-engraved rakhis, photo keepsakes, custom hampers, and heartfelt message cards
Gourmet Gifting: Artisanal sweets, premium dry fruits, chocolates, and curated global flavours
Ready-to-Celebrate Sets: Pre-packed combos with Rakhis, sweets, and personalised messages for hassle-free gifting
FNP continues to make celebrating sibling love easier than ever with same-day and 30-minute express delivery in key Indian cities, as well as seamless international shipping to over 100 countries, including the USA, UK, Australia, Canada, and the UAE.
With its innovative use of AI, heartfelt storytelling, and unmatched logistics network, FNP is redefining how Raksha Bandhan is celebrated across the globe.
About FNP
FNP (Ferns N Petals) is India’s leading gifting brand with a legacy of delivering joy for over 25 years. With an extensive presence across India and international markets, FNP offers a wide range of gifting solutions, including flowers, cakes, personalised items, and festive hampers. The brand is known for blending innovation with emotion, ensuring timely delivery of gifts across the world.
