Long-format series brings 25+ media experts together to decode AI, consumer behavior, and the new rules of marketing
India, August 2025: As India’s media and marketing ecosystem undergoes a massive transformation driven by artificial intelligence, quick commerce, and shifting consumer behaviors, industry veteran Shripad Kulkarni is launching a first-of-its-kind podcast series, MatheMedia.
The series aims to serve as both a CMO briefing and masterclass, featuring over 25 industry leaders from advertising agencies, digital platforms, brands, tech firms, and publishing. Together, they will untangle the complexities of a fast-evolving media landscape, offering practical insights and forward-looking strategies.
The inaugural season of MatheMedia will feature 12 episodes, streamed weekly from September 1, 2025, across YouTube, LinkedIn, Instagram, and Spotify. The first episode, “The New Media Code,” will focus on media shifts, customer journeys, and new rules for brand building, featuring L.V. Krishnan (CEO, TAM Media Research), Puneet Avasthi (Director, Kantar), and Ajay Gupte (President – Client Solutions, South Asia, WPP Media) alongside Kulkarni.
> “We live in a world of channel chaos—with fragmented audiences, more platforms than ever, and an urgent need for new strategies,” said Shripad Kulkarni, Founder of MatheMedia. “Gone are the days of linear planning. Today’s marketer must navigate multiple category entry points, brand assets, and personalized messaging. MatheMedia aims to be the compass and collaboration engine for this journey.”
The podcast will explore themes such as:
AI and tech innovation in media and marketing
The need for privacy-compliant, unified measurement systems
Strategies for brands and agencies in a hyper-connected, fragmented market
The future of discovery, engagement, and commerce
Confirmed speakers include:
Ajay Gupte (WPP Media), Akshay Gurnani (Schbang), Alpana Mandal (Spacebar), Deepali Naair (Biocon Biologics), Gautam Surath (Performics India), Haresh Nayak (Connect Network Inc.), Kartik Sharma (Omnicom Media Group), L.V. Krishnan (TAM Media Research), Laxmi Shetty (ZEE), Priya Choudhary (Google India), Rajiv Dubey (Dabur), Sahil Shah (Dentsu Creative Isobar), Satya Raghavan (Google), Vinod Thadani (Dentsu Media/iProspect), Vivek Malhotra (India Today Group), among others.
With over 30 years of experience in media and marketing communications, Shripad Kulkarni brings a rich legacy of leadership and innovation. He has previously served as CEO of Vizeum (Dentsu), co-founded Percept Media, and worked with iconic brands like Fevicol, Asian Paints, HUL, and BMW, as well as challenger and digital-first brands like Yes Bank, Airbnb, and ShopClues. Kulkarni also runs a health-tech startup, readytobemom, and serves as a Marcom advisor to leading associations and institutes.
About MatheMedia
MatheMedia is a first-of-its-kind podcast series hosted by Shripad Kulkarni, designed to decode India’s fast-evolving media and marketing landscape. Through conversations with 25+ leading experts, the show combines the depth of a CMO briefing with the accessibility of a masterclass—empowering leaders to navigate disruption with clarity and confidence.
