This would increase visibility to the station’s daily footfall of over 10,00,000 passengers
Mumbai: Ghadi Detergent, India’s leading laundry care brand under RSPL Group, has secured exclusive naming rights for platforms 1, 6, 7, 8, 9 at New Delhi Railway Station, one of India’s busiest rail transport hubs. This landmark initiative strengthens Ghadi Detergent’s deep connection with millions of Indian households.
The tenure of the rights is for one year. The platforms will be branded as ‘Ghadi Platform 1, 6, 7, 8, 9. As a part of the partnership, Ghadi Detergent will have its branding prominently displayed across these platforms, including panels, billboards, vinyl wrapping, and more.
This would increase visibility to the station’s daily footfall of over 10,00,000 passengers. The step aligns with RSPL Group’s vision to engage with consumers at key touchpoints. It also emphasizes the brand’s legacy of quality and affordability.
Spokesperson from Ghadi, says, “This partnership is a significant milestone for Ghadi Detergent. It helps us reach consumers like never before, and we are delighted to partner with Indian Railways for this unique opportunity. Ghadi Detergent has always been a household name. By integrating our brand with a key transit hub, we remain ingrained in the daily lives of consumers across urban and rural India. Just as New Delhi Railway Station connects people across the country, Ghadi Detergent remains a constant in millions of homes.”
Under the agreement, Ghadi has also introduced several commuter-friendly amenities. The branding rollout includes female feeding rooms to improve passenger convenience, signage and digital displays to strengthen the brand’s presence across 5 platforms. It would enhance brand recall while creating a more memorable experience for commuters and modernizing the railway station.
Senior officials of Northern Railway said-“It’s a great initiative and beautifies the station aesthetics further”.
Ghadi Detergent, with an approximate 20% market share in India’s laundry segment, has been a trusted name for over three decades. The brand’s commitment to innovation and consumer satisfaction has helped it maintain a strong position in the highly competitive fabric care market.
This initiative marks another milestone in RSPL Group’s journey of bringing value-driven, high-quality products to Indian consumers.