The campaign blends global fitness credibility with Indian cinematic drama, spotlighting MuscleBlaze Biozyme Whey’s clinically proven absorption and U.S. patented formulation
New Delhi, July 15, 2025: MuscleBlaze, India’s leading fitness nutrition supplement brand, has unveiled a power-packed digital campaign featuring global fitness icon Larry Wheels alongside Garuda Ram, the formidable KGF villain known for his mass entertainment appeal.
The new digital film, designed as a tribute to Indian action cinema, showcases Wheels endorsing MuscleBlaze Biozyme Whey, citing its clinically proven higher protein absorption. The blend of Wheels’ international fitness credibility and Ram’s larger-than-life on-screen persona positions MuscleBlaze as a global fitness brand with Indian roots.
The hero product, Biozyme Whey (Biozorb in global markets), recently earned a U.S. patent for its EnzymePro® formulation, after six years of rigorous research. It is the only whey protein in the world with this patented formula, designed to solve India’s persistent protein absorption problem. The product has been independently tested and certified by leading labs in the USA (Informed Protein, Labdoor), UK (Informed Choice), and Asia (Trustified), making it one of the most trusted whey proteins worldwide.
“We’re thrilled to have Larry Wheels onboard to highlight Biozyme Whey’s nutritional power,” said Kaustuv Paliwal, Senior Vice President, Bright Lifecare. “Larry’s unmatched strength draws global curiosity about his fitness regime, and MuscleBlaze is proud to be part of it. Featuring Garuda Ram adds a cinematic edge and connects to India’s love for larger-than-life storytelling—just like Biozyme is making a big impact among fitness seekers.”
Larry Wheels, who has personally used Biozyme Whey for over three months, vouches for its high-quality formulation and superior nutritional profile. By combining science-backed performance with mass entertainment appeal, this campaign reinforces MuscleBlaze’s mission to innovate, inspire, and lead India’s fitness revolution.
About MuscleBlaze
Founded in 2012, MuscleBlaze is India’s No.1 sports nutrition brand, renowned for science-backed, innovative formulations. It has introduced industry-first concepts like product authenticity verification, protein test certificates, scoop-on-top packaging, and clinically researched formulations—all tailored for India’s modern fitness enthusiasts.
Watch the digital film here:
https://www.instagram.com/reel/DMFylHvvDGM/?igsh=MW1yYWoxeWljMGFqZQ==
