• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Sahi Launches Advanced Web Terminal to Empower India’s High-Performance Retail Traders

    Pawsome Labs Revolutionizes Pet Wellness in India with Advanced Nutritional Supplements

    Third Wave Coffee Expands National Presence with 165 Cafés, Opens 11 New Outlets Across Major Indian Cities in One Day

    Samosa Singh Reveals New Logo and Menu, Reinvents Classic Samosas for a Healthier Future

    SOCIAL Unveils ‘The SOCIAL Jumpstart’ to Redefine Mornings with Community, Movement, and Mood-Lifting Menus

    Truecaller Ads Launches ‘Truecaller Play’ to Revolutionize Mobile Advertising with Immersive, Interactive Formats

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Sahi Launches Advanced Web Terminal to Empower India’s High-Performance Retail Traders

    Pawsome Labs Revolutionizes Pet Wellness in India with Advanced Nutritional Supplements

    Third Wave Coffee Expands National Presence with 165 Cafés, Opens 11 New Outlets Across Major Indian Cities in One Day

    Samosa Singh Reveals New Logo and Menu, Reinvents Classic Samosas for a Healthier Future

    SOCIAL Unveils ‘The SOCIAL Jumpstart’ to Redefine Mornings with Community, Movement, and Mood-Lifting Menus

    Truecaller Ads Launches ‘Truecaller Play’ to Revolutionize Mobile Advertising with Immersive, Interactive Formats

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising

Goafest 2025 – Day 3 Sparks Conversations on Courage, Creativity, and the Power of AI in Storytelling

News Desk by News Desk
May 23, 2025
in Advertising
0
Goafest 2025 – Day 3 Sparks Conversations on Courage, Creativity, and the Power of AI in Storytelling
0
SHARES
44
VIEWS
Share on FacebookShare on Twitter

Highlights of Day 3

Mumbai: Day 3 of Goafest 2025 ignited with energy as the curtains drew open, promising yet another day of inspiration, knowledge sharing, creativity, and innovation. The day began with a supercharged performance by Indian playback singer, Javed Ali, under the theme IGNITE HUNGAMA presented by Mahindra Auto & Mahindra Electric Origin SUV’s in association with Bingo!.

After the captivating performance, attendees were treated to a keynote address by Youri Guerassimov, Chief Creative Officer and CEO, Marcel France on ‘Creativity That Dares to Disrupt’. The keynote was presented by YouTube under the theme IGNITE BRAVERY.

Youri urged brands to embrace discomfort and push boundaries. He emphasized that with consumers bombarded by over 6,000 ads daily, visibility alone no longer cuts it—what truly matters is courage. Drawing from data, Guerassimov highlighted that 86% of consumers expect brands to take a stand on social or environmental issues, and 66% would switch allegiance if companies remain silent. 

Citing bold campaigns like Nike’s Colin Kaepernick ad and Volvo’s safety innovation, he showed how bravery—whether activist, strategic, or design-led—sets brands apart. From McDonald’s minimalist billboard to Marcel’s ‘Inglorious Fruits and Vegetables’ turning an in-store idea into a movement, he illustrated that real impact often stems from simplicity and intent. Guerassimov concluded that bravery isn’t about budgets—it’s a mindset. In advertising, ‘being a little uncomfortable’ often signals you are on the right path. Fear, he said, is temporary; regret lasts far longer.

Following this, day 3’s standout session ‘How AI is Rewriting the Language of Visual Storytelling’ featured a keynote by Vivek Anchalia, Founder & CEO, Amazing Indian Stories, followed by a fireside chat with Lulu Raghavan, President, APAC Landor. The session was presented by Network18, under the theme, IGNITE THE FRAME, in association with Rajasthan Patrika.

Vivek emphasized how AI is transforming the creative production process—replacing traditional animatics with high-fidelity AI-generated spec ads and reducing production time through tools like Integrated Production Modules. He emphasized that AI has slashed costs by eliminating the need for large crews, physical locations, and heavy equipment, enabling brands to produce multiple campaigns with ease. AI, he said, thrives in creating fashion mood films and montage-style visuals—ideal for brand storytelling. His upcoming AI-powered film Naisha, with only the music composed by humans, stands as a proof-of-concept for full-length AI-driven narratives, complete with AI-generated drone shots replicating locations like Uttarakhand.

Further, in the fireside conversation, Anchalia noted that while AI reduces costs, skilled AI artists still command premium fees based on expertise. Agencies remain vital, not just for execution but for cultural insight, brand strategy, and storytelling. AI enhances pitching with better visualisation and data, but human insight and brand understanding remain irreplaceable. On sound, he acknowledged AI’s limitations—effective for generic effects but not emotional depth, where human composers are still essential. He stressed that AI can’t replicate a filmmaker’s unique rhythm and voice. Anchalia encouraged creatives to self-learn AI through online communities rather than relying solely on formal education. Lulu closed the session by stating that AI remains underhyped—those who master its storytelling potential early will lead the next creative wave.

In the meantime, at the Bioscope – The Cinema, a diverse line-up of ‘What Ignited the Jury Room?’ sessions reflected on the entries that resonated deeply with the jury, crediting bold storytelling and fresh creative lenses that sparked meaningful conversations. Anupama Ramaswamy, Chief Creative Officer and Joint Managing Director, Havas Creative India emphasised that what truly stood out to the jury were not just the causes, but the strength of the creative ideas, proving that creativity remains a potent catalyst for social change. Next, Raj Kamble, Founder & CCO, Famous Innovations offered an unfiltered look into the jury room chaos, urging creatives to treat case studies as ads themselves. Kamble encouraged breaking traditional formats if the story demands it and stressed showcasing real impact, not just communication. Thereafter, Senthil Kumar, Chief Creative Officer, VML India shared key insights, spotlighting standout ad films. He stressed that a truly impactful film is one you would want to watch again. The finale session was conducted by Youri Guerassimov, Chief Creative Officer and CEO, Marcel France.He offered sharp insights into what set winning entries apart. “Creativity is everything,” he stated. Guerassimov stressed the importance of maintaining creative consistency across platforms.

Adding a deeply personal and inspiring touch to Day 3, Bipin Pandit, COO, The Advertising Club launched his book, presented by Amazon MX Player and powered by Mediakart. The book is a culmination of Bipin’s extraordinary journey. “I had written a LinkedIn post about my journey, and it struck a chord. Soon after, President Rana Barua called and said, ‘This story needs to be a book—and we’ll launch it at Goafest 2025.’ He even set me a one-year deadline!”, shared Pandit.

The book features a foreword by Padma Shri Piyush Pandey and a special article by Padma Shri Prasoon Joshi, making it a collector’s delight. The cover was designed by renowned creative director Vikram Gaikwad, with photography by Himanshu Mestry, printing by Devendra of Mediaedge, and full support from Pandit’s AdClub team. A dedicated microsite, www.bipinpandit.com has been created for those wishing to purchase the book, and a display unit has been set up at the Walk of Work area at Cascade.

The first half of Day 3 also witnessed an engaging masterclass by Gowthaman Ragothaman on Data, Privacy, and Intelligence by Saptharushi. This was followed by Vijay Singh’s captivating masterclass on GAME COMMERCE by Trophee. Thereafter, Nick Eagleton of D&AD addressed the attendees with a masterclass onIdeas Unlocked: Setting Creativity Free. Next, Flipkart Ads held a masterclass onStay Ahead: Decode Flipkart Ads’ Latest Innovations & Product Launches presented by Sana Shaikh. Amogh Dusad of Amazon MX Player enlightened the attendees with an intriguing masterclass on Seamless Storytelling: The Art of Brand Integration that Truly Connects.The first half of the day also witnessed a masterclass from Market Research Society of India (MRSI) led by Krishnendu Dutta & Vara Prasad on Update your understanding on Insights in the age of AI.

Lunch for day 3 was presented by Vijayavani.

Tags: Goafest 2025

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?