For the second year in a row, the brand strengthens its mission to redefine home safety with smart, digital-first solutions for modern India.
Mumbai, August 21, 2025: Locks & Architectural Solutions, a Godrej Enterprises Group company and one of India’s most trusted names in home safety, has announced its continued association with Kaun Banega Crorepati (KBC) Season 17 as the Official Safety Partner. This marks the second consecutive year of partnership with the iconic quiz show, hosted by Amitabh Bachchan and broadcast on Sony TV.
The collaboration brings together two household names synonymous with trust, innovation, and reliability. As part of the partnership, the brand will enjoy significant visibility throughout the season with on-screen branding and a special segment where winners will be presented with a state-of-the-art Godrej digital lock by Mr. Bachchan himself — symbolizing security, empowerment, and the protection of dreams.
With India’s safety landscape evolving rapidly, Locks & Architectural Solutions is at the forefront of transformation through its advanced digital locks that feature biometric, RFID, and app-enabled access. This collaboration is designed not just as a marketing initiative but as a nationwide movement to spark conversations around connected, future-ready home security.
Commenting on the partnership, Shyam Motwani, Business Head, Locks & Architectural Solutions, said:
“Kaun Banega Crorepati is a show that embodies trust and empowerment — values that align perfectly with our mission. Through this partnership, we aim to inspire Indian families, once again, to embrace modern safety solutions that blend Godrej’s legacy of trust with the power of technology, as seen in our new GSL D1 range.”
Viewers will also be able to engage with the brand through social media initiatives and explore its product range at retail outlets nationwide, encouraging Indian households to move toward smarter, safer living.
This renewed association represents a milestone in India’s home safety journey — where tradition meets technology and trust meets transformation.
About Godrej Locks & Architectural Solutions:
Part of the Godrej Enterprises Group, Locks & Architectural Solutions has been a pioneer in India’s home and institutional security segment for over a century. The brand continues to innovate with advanced locking technologies, combining Godrej’s trusted legacy with cutting-edge digital solutions for the homes of tomorrow.
