• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Namrata Mehra Appointed Head of Brand, Marketing & Communications at Sterlite Electric, Resonia Ltd., and Serentica Renewables

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    SOCIAL Launches The SOCIAL Jumpstart: Transforming Mornings into Energizing, Culture-Led Community Experiences

    WOW Skin Science Unveils Aqua Range: India’s First Hydration-First Skincare in Grenade-Inspired Eco Packaging

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

    TVS Launches 2025 Apache RTR 160 with Dual Channel ABS: India’s Most Powerful 160cc Motorcycle Gets Sharper, Safer

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

    happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Namrata Mehra Appointed Head of Brand, Marketing & Communications at Sterlite Electric, Resonia Ltd., and Serentica Renewables

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    SOCIAL Launches The SOCIAL Jumpstart: Transforming Mornings into Energizing, Culture-Led Community Experiences

    WOW Skin Science Unveils Aqua Range: India’s First Hydration-First Skincare in Grenade-Inspired Eco Packaging

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

    TVS Launches 2025 Apache RTR 160 with Dual Channel ABS: India’s Most Powerful 160cc Motorcycle Gets Sharper, Safer

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

    happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising Brands

Godrej Vikhroli Cucina and Chef Amrita Raichand celebrate timeless maternal wisdom through a soulful Mother’s Day campaign: Lessons from Her Kitchen

News Desk by News Desk
May 9, 2025
in Brands, Campaigns
0
Godrej Vikhroli Cucina and Chef Amrita Raichand celebrate timeless maternal wisdom through a soulful Mother’s Day campaign: Lessons from Her Kitchen
0
SHARES
18
VIEWS
Share on FacebookShare on Twitter

Life doesn’t come with a recipe. It comes with a mother.

Mumbai: In the warmth of the kitchen, among simmering spices and familiar smells, lies a silent legacy. One that mothers across generations have passed down in quiet gestures & whispered lessons. This Mother’s Day, Godrej Yummiez, in collaboration with Godrej Vikhroli Cucina, the culinary owned media property of Godrej Industries Group, launches a poignant short film featuring Chef Amrita Raichand, spotlighting the enduring power of a mother’s advice.

Campaign Link: https://www.instagram.com/p/DJY6PicS18R/

“Lessons from her kitchen”capturesChef Amrita cooking up a plate of Godrej Yummiez Chicken Kababs, but this is not just a recipe video and what simmers is more than just food. It’s a cookbook for life, not the kind that’s scribbled in diaries or taught in schools, but the kind that’s passed down from heart to hand, pan to plate, generation to generation.

As the kebabs sizzle, Chef shares six timeless lessons from her mother, each one a quiet compass for today’s noisy world:

·         Lesson 1: “Take only what you need…Whether it’s in the kitchen… or in life. Wanting more than you need? It only leaves you unsatisfied.”

In an age of more, she taught us the grace of enough. In today’s digital age, that 6×3 screen dictates our desires and defines what a “good life” looks like. And we often forget that most people on the internet have everything we can see, and none of what we can’t. Whether in the kitchen or in life, she showed us that contentment is not about having it all but about recognizing when you already do.

·         Lesson 2: “Let it warm up — slowly, steadily. Just like she let me…Not everything is instant”

A reminder that good things take time.

In a world obsessed with instant fixes and glorified fast lives, her patience was revolutionary. Just like a pan that needs to heat gradually before it’s ready, so do people. This advice offers a powerful counter to hustle culture: slow is not always lazy; slow can be deliberate 

·         Lesson 3: “Add kindness generously. Not the kind that expects anything in return.”

‘Be kind’ is such a simple directive, yet everything that life has thrown at us in the recent years has made it feel naive. Cynicism became a natural response, and then dystopian media made it “cool”. In a world where self-interest often drowns out empathy, being kind isn’t always simple; But it “makes everything Brighter”. This lesson urges us to remember that kindness nourishes the giver just as much as the receiver.

·         Lesson 4: “Give them space…Don’t poke too much even people need time to find their flavour.”
A reminder to trust the process.

From IMs (instant messaging) to DMs (direct messaging), trust is now measured in reply times, and double clicks, in last seen, and seen zones. Hyper-connectivity has quietly evolved into a form of emotional micromanagement. What began as a way to find peace of mind, now often chips away at it. Her advice offers clarity; Whether raising children, leading teams, or building relationships, constant interference clouds both growth and trust. Just like food, people need time to grow, to respond, to reveal their true flavour.

·         Lesson 5: “Add a bit of zest… Life’s too precious to be plain.”

A reminder to make room for joy.
Amidst to-do lists and tight schedules, she taught us the importance of a surprise, a splash of lemon, a burst of laughter. It’s the unmeasured, unexpected things that often leave the deepest flavour.

·         Lesson 6: “Always garnish with love… The generous, no-measuring kind.”
How many calls, how many messages, how much effort; We’ve turned affection into a checklist. In trying to prove love, we’ve forgotten how to simply give it. Her wisdom is a quiet rebellion against all that. In the kitchen and in life, she never measured love. This lesson calls us back to a kind of love that is uncalculated, wholehearted, and freely given. Because what truly nourishes us was never meant to be rationed.

“At Godrej Vikhroli Cucina, we’ve always believed that food is more than just what’s on the plate, it’s a cauldron for stories, culture, and values. At a time when conversations around childhood experiences are reshaping parenting, this film is a reminder that amidst all that needs unlearning, some wisdom still stands the test of time. Because in the long run, mother always knows best.”, said Sujit Patil, Chief Communication Officer, Godrej Industries Group

Speaking about the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd., shared:“The kitchen has always been more than just a place where meals are prepared—it is where values are shared, memories are made, often in the simplest of gestures. Whether it was the early morning dabba lovingly packed by our moms or the late-night snack waiting after a long day, their quiet presence made everything easier. Today, through innovation at Godrej Foods Ltd, we strive to honour that spirit, making everyday meals convenient and full of care—so mothers across the nation can find a little more time for themselves while still nurturing everyone around them.”

Commenting on the ideation, Anu Joseph, Co-Founder & Creative Vice-Chairman, Creativeland Asia, added:“This campaign is a love letter to our mothers, and to everything they’ve taught us without ever sitting us down to teach. We wanted to capture the kind of guidance that lives in gestures, glances, and gut feelings, the kind that shapes who we are. In Amrita’s reflections, every viewer will find echoes of their own mother’s voice. It’s not just about food; it’s about the kind of wisdom that nourishes us long after the meal is over.”

This Mother’s Day, let us celebrate the women who continue to nourish us in more ways than we will ever know.

Tags: Life doesn’t come with a recipe. It comes with a mother

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?