Three-part video series reimagines rainy-day cravings with innovative recipes by Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, blending street flavours with the versatility of Godrej Yummiez.
Mumbai, 12 August 2025: Godrej Yummiez and Godrej Vikhroli Cucina have launched Cloudy with a Chance of Yummiez, a monsoon-special campaign that transforms classic rainy-day cravings into flavour-packed surprises. The three-part video series, featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, demonstrates how Godrej Yummiez ready-to-cook frozen snacks can elevate everyday favourites — from home-kitchen experiments to iconic street food creations.
In India, monsoon season is synonymous with sizzling rolls, tangy chaats, and steaming snacks that bring people together. Tapping into this connection, the campaign collaborates with celebrated chefs and popular street food joints, blending nostalgia with innovation.
The series begins in Delhi, where Chef Anahita Dhondy crafts a podi-flavoured crispy Chicken Nugget snack from her home kitchen, setting the tone for playful culinary reinventions. Passing the baton, Chefs Amrita Raichand and Ajay Chopra continue the journey in Mumbai, partnering with food hotspots Bhaap Re Bhaap and Rongmit. Chef Amrita creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay reinvents the Northeast favourite, Laphing, with the crunch of Yummiez Chicken Nuggets.
“Speaking on the campaign, we aim to empower consumers with snackable solutions that fit their dynamic lifestyles,” said Anushree Dewen, Head – Marketing & Innovation, Godrej Foods Ltd. “Our collaborations with celebrity chefs and popular food spots create authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”
Chef Amrita Raichand added, “The joy of cooking in the monsoon hits differently, especially with something that’s flavourful and ready-to-cook. Taking Godrej Yummiez to the streets brought a unique twist to the experience.”
The campaign wraps up with a user-generated content contest, inviting participants to remix their own monsoon snack using any Godrej Yummiez product. Winners will receive exclusive hampers and be featured across the brand’s platforms.
About Godrej Yummiez
Godrej Yummiez offers a wide range of high-quality, ready-to-cook frozen snacks crafted with zero preservatives and high-protein ingredients. The brand combines convenience with taste, catering to India’s evolving food culture.
